Senior Analyst, Content & Brand Insights – arenaflex Branded Television & Entertainment Research (Remote-Friendly)

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About arenaflex Entertainment Television

Welcome to arenaflex Entertainment Television, where storytelling meets innovation and data drives the future of entertainment. As part of one of the world's most beloved entertainment conglomerates, our Content & Brand Insights team stands at the forefront of understanding what captivates audiences across linear and streaming platforms. We are the voice of the viewer, the analysts behind the stories, and the strategic partners who help shape content that resonates with millions of households worldwide.

At arenaflex Entertainment Television, we oversee research and social analytics for content across numerous prestigious brands, including arenaflex Branded Television, ABC, and Freeform. Our mission is simple yet profound: to deliver actionable, data-driven consumer insights that inform Development, Programming, Marketing, and Strategy decision-making for some of the most iconic brands in television history. From pilot testing to advertising effectiveness, from concept evaluation to brand health tracking, our team is instrumental in shaping the entertainment landscape that defines pop culture.

We are currently seeking a highly motivated and passionate Senior Analyst to join our dynamic Content & Brand Insights team. This is an extraordinary opportunity to work alongside industry leaders, contribute to groundbreaking research projects, and play a pivotal role in determining the content that will entertain and inspire audiences globally. If you have a deep love for entertainment, a knack for uncovering insights from data, and the drive to influence the future of television, we want to hear from you!

Position Overview

As a Senior Analyst on our Content & Brand Insights team, you will be responsible for supporting research initiatives across our extensive portfolio of linear and streaming platforms. You will become an integral part of a best-in-class team that is forward-thinking, innovative, and deeply engaged in understanding the evolving entertainment landscape. Working with premier brands and content including arenaflex, Marvel, and Star Wars, you will tackle a variety of content research tasks that directly impact programming decisions.

This role reports directly to the Senior Manager, Content & Brand Insights and will lead multiple projects including pilot testing, advertising testing, concept testing, brand health monitoring, and additional content research initiatives. You will collaborate with cross-functional teams including Development, Programming, Marketing, and Strategy to deliver insights that shape the future of entertainment.

Key Responsibilities

As a Senior Analyst at arenaflex Entertainment Television, your responsibilities will span both qualitative and quantitative research methodologies. You will be expected to:

• Lead mission control across all aspects of qualitative research, including logistics and coordination, discussion guide development, stimulus management, and note-taking during focus groups and interviews.


• Execute quantitative research projects including questionnaire review, link proofing, data analysis, and visualization to transform raw numbers into actionable insights.


• Support and manage ad-hoc requests by analyzing various resources across both primary and syndicated research, then summarizing and communicating key findings to stakeholders.


• Create impactful presentations and deliverables utilizing relevant data visualization techniques and the ability to edit and distill complex findings into clear, compelling narratives.


• Provide insights into topics impacting our audience, including current content landscape trends and evolving viewing behaviors across demographics.


• Ensure exceptional quality and timeliness of all tasks and deliverables by effectively managing and coordinating with internal teams and external research vendors.


• Collaborate across departments to build strong relationships and ensure research findings are effectively integrated into strategic decision-making processes.


• Stay current with industry trends and emerging research methodologies to continuously improve our insight generation capabilities.

Essential Qualifications

To succeed in this role, you must possess:

• Minimum of 2 years of experience supporting or conducting primary research projects—both qualitative and quantitative—at a media/entertainment company, marketing agency, research provider, or brand consultancy.


• Strong project management experience with specific focus on content research considered a significant advantage.


• Self-starter with passion, energy, and enthusiasm to make a meaningful impact on the future of content development.


• Confident presence with exceptional communication skills (verbal, written, and listening) to effectively present findings to senior stakeholders.


• Outstanding organizational, time management, and project coordination skills to handle multiple priorities in a fast-paced environment.


• Dedication to delivering highest quality work with unflagging attention to detail and commitment to accuracy.


• Flexibility and adaptability to embrace new assignments with a can-do mindset as priorities evolve and change.


• Collaborative spirit with the ability to work across diverse teams and establish strong professional relationships.


• Proficiency in data visualization and creating impactful presentations and deliverables that drive strategic decisions.


• Experience with entertainment research and demographics including preschoolers, kids, teens, and parents is a plus.

Preferred Qualifications

While not required, the following qualifications will strengthen your application:

• Advanced computer skills with proficiency in Keynote, PowerPoint, and data analysis tools.


• Experience with statistical software such as SPSS for advanced data analysis.


• Knowledge of media planning and buying processes.


• Familiarity with streaming platform metrics and measurement frameworks.


• Experience with syndicated research tools and platforms.

Required Education

Bachelor's Degree or equivalent required, ideally in Marketing, Communications, Economics, Psychology, Sociology, or a related field. Advanced degrees or certifications in research methodologies are considered a plus.

Compensation and Benefits

At arenaflex, we believe that our employees are the heart of everything we do. That's why we offer a comprehensive total rewards package that includes:

• Competitive pay ranging from $30-40 per hour, commensurate with experience and qualifications.


• Health and wellness benefits including medical, dental, and vision coverage for full-time positions.


• Savings and retirement plans to help you build financial security for the future.


• Generous time-off programs including vacation, personal days, and sick leave for full-time positions.


• Educational opportunities through arenaflex Aspire, which provides 100% tuition coverage upfront at community colleges for eligible full-time and part-time hourly employees.


• Professional development through online learning tools and applications designed to foster inclusion and growth.


• Employee discounts at select hotels, dining, products, and entertainment locations.


• Flexibility programs offering remote work options, hybrid arrangements, and on-site opportunities tailored to your professional and personal needs.


• Commuter assistance programs to help you navigate commuting resources and incentives.


• Volunteer opportunities through arenaflex VoluntEARS, allowing you to give back to your community.


• Complimentary theme park admission for eligible full-time and part-time positions after weeks of employment.


• Weekly pay cycles with direct deposit options available.


• On-site health initiatives including fitness and wellness programs and seminars.


• Child care support with low-cost and backup child care options available at select locations.

Work Environment and Culture

At arenaflex Entertainment Television, we foster a collaborative, inclusive, and innovative work environment where every voice matters. We believe in the power of diverse perspectives to drive creativity and excellence. Our team is composed of passionate individuals who share a common goal: creating entertainment that connects with audiences on a meaningful level.

We embrace flexibility in how and where work gets done, offering a portfolio of work arrangements that allow you to thrive both professionally and personally. Whether you prefer working on-site, remotely, or in a hybrid arrangement, we have options that suit your needs. Our culture celebrates creativity, encourages continuous learning, and supports work-life balance.

As part of the broader arenaflex family, you will have access to unparalleled resources, industry-leading research tools, and the opportunity to work on content that reaches millions of viewers worldwide. Our commitment to diversity, equity, and inclusion ensures that everyone has the opportunity to contribute, grow, and succeed.

Career Growth Opportunities

Joining arenaflex Entertainment Television as a Senior Analyst opens doors to extensive career advancement opportunities. You will work alongside seasoned professionals and industry experts who will mentor you as you develop your research and analytical skills. Our robust training programs and professional development initiatives ensure that you continue to grow throughout your career.

Throughout your journey at arenaflex, you will gain exposure to various aspects of content research, from initial concept testing to post-launch performance analysis. This comprehensive experience positions you for future leadership roles within the organization, including Senior Manager, Director, and Vice President positions within our Content & Brand Insights team or related departments.

We are committed to investing in your future and providing the resources you need to achieve your career aspirations. Whether you aspire to become a subject matter expert in a specific content category or aim to lead strategic research initiatives across multiple brands, arenaflex supports your growth every step of the way.

Join Our Team

If you are ready to combine your passion for entertainment with your analytical expertise, we invite you to apply for this exciting opportunity. At arenaflex Entertainment Television, you will not just have a job—you will have a career where your work shapes the stories that become part of people's lives.

We are looking for individuals who are curious, driven, and eager to make an impact. If you thrive in a fast-paced, collaborative environment and are excited about the future of entertainment, we want to hear from you. Apply today and become part of a team that is redefining what it means to create content that resonates with audiences around the world.

Together, we will continue to create magical experiences that entertain, inspire, and bring joy to audiences everywhere. Join us at arenaflex and let your career story become part of our legacy.

Note: This position offers flexibility in work arrangements, including remote and hybrid options. Location considerations will be made based on the candidate's qualifications and business needs.

Apply now and be part of something extraordinary at arenaflex Entertainment Television!