EDO is a data, measurement, and analytics company that empowers marketing, research, and creative professionals. The Media Analytics Associate will work closely with Sales, Product, and Data Science teams to manage client accounts and deliver actionable insights to enhance advertising effectiveness for TV networks and Fortune 500 advertisers.
Responsibilities
- Manage client accounts as the day-to-day EDO point person for the research and insights teams at TV Networks and Fortune 500 advertisers
- Author standard reporting and custom analyses for advertiser clients that highlight the power of EDO data and provide insights around optimizations advertising via creative and media decisions
- Proactively deliver advertising category and brand-level insights to TV Networks that can be used to help drive TV ad sales
- Contribute to expansion of EDO Convergent TV measurement through managing first party ad tags and site pixels, and troubleshooting where needed
- Understand our clients’ needs and determine new ways to present EDO data in compelling ways that match those needs
- Ensure that clients are deriving maximum value from the EDO partnership to ensure high client satisfaction, renewals, and account growth
- Support the sales and business development process by producing analyses and marketing collateral for new business presentations
- Work with the EDO product team, engineers and data scientists to plan and prioritize features
- Work with the data quality team to maintain data accuracy and completeness
- Understand and stay on top of changing industry dynamics and the competitive landscape
Skills
- One to three years of experience (including internships) in advertising/marketing research, corporate strategy, or consulting, preferably with interest or experience in the Media and Entertainment industry
- Ability to write and deliver presentations and reports that present our information in a succinct and usable manner - i.e. a great storyteller
- Highly comfortable with client engagement, and able to present analytics results to clients
- Versatility, i.e., the ability and willingness to wear multiple hats and switch gears frequently
- A self-starter who is comfortable with ambiguity, and who has the desire to be part of a fast-growing, exciting, and nimble start up company
- Exposure to R and SQL preferred, with interest in expanding skills with these tools
- Experience with pixel tagging process for either ads and/or site activity is a plus
- Passion for movies, TV and advertising is a plus
Benefits
- Mid-stage equity and competitive salary.
- Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans.
- 401(k) plan.
- When in an office, employee meals, snacks, and more fully paid for.
Company Overview
EDO is a data, measurement, and analytics company. It was founded in 2014, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is http://www.edo.com.