Digital Strategist
American Public Education Inc.
Online/Remote
The Digital Strategist works under the direction of the Director of Web Strategy to execute and optimize APEI’s web experience. This role translates strategic priorities into actionable enhancements that improve user experience, drive conversion, and support business goals through cross-functional collaboration with IT, marketing, and CMS teams.
This is a fully remote position open to candidates located within the United States.
Responsibilities:
- Partner with Director of Web Strategy to define, scope, prioritize, and deliver website enhancements that improve user experience, performance and operational efficiency.
- Act as day-to-day product management liaison between IT and marketing, ensuring requirements are met for quality releases.
- Manage and monitor the intake process for content and feature requests; coordinate with CMS Admin Leads for execution.
- Maintain documentation for internal best practices, page insights, web metrics (e.g., CWV, Content Square), and technical guidelines.
- Support requests for site audits, determine crawl parameters, and oversee content inventory projects.
- Support and contribute to SEO, CRO, accessibility, and personalization initiatives in partnership with the CRO and marketing teams.
- Analyze analytics and user behavior data to identify opportunities and recommend optimizations that improve UX and conversion performance; recommend optimizations to Director of Web Strategy.
- Partner with cross-functional stakeholders to define requirements for web initiatives, including contributing to user stories, acceptance criteria, and detailed specifications to support development and delivery.
- Support cross-team training on web strategy-related tools and processes.
Requirements:
- 5-7+ years of experience in digital strategy, web product management, or related field
- Strong understanding of website optimization, UX/UI best practices, and conversion rate optimization (CRO)
- Experience working with CMS platforms (e.g., Sitefinity, Sitecore, or similar enterprise CMS)
- Familiarity with SEO principles, technical SEO, and site auditing tools (e.g., Screaming Frog, SEMrush)
- Experience with analytics and user behavior tools (e.g., Google Analytics, ContentSquare, Hotjar)
- Working knowledge of Core Web Vitals (CWV) and site performance optimization
- Ability to translate business goals into technical requirements and user-focused solutions
- Experience collaborating cross-functionally with IT, marketing, and content teams
- Strong organizational skills with ability to manage multiple priorities and deadlines
- Excellent written and verbal communication skills
Education/Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
- Google Analytics Certification (GA4)
Competencies:
- Collaborates: Builds and maintains effective partnerships with team members and stakeholders, working collaboratively to achieve shared goals and resolve challenges effectively.
- Communicates Effectively: Delivers clear, concise, and tailored communications through various modes (e.g., written, verbal, and visual) to meet the unique needs of diverse audiences.
- Customer Focus: Cultivates strong relationships with internal and external customers by actively listening to their needs and providing timely, customer-centric solutions.
- Demonstrates Self-Awareness: Regularly seeks and incorporate feedback from peers, leaders, and stakeholders to understand and address personal strengths and areas for growth.
- Ensures Accountability: Consistently meets deadlines and delivers on commitments, ensuring work quality and aligning with organizational standards.
- Innovation & Improvement: Encourages forward-thinking solutions, process improvements, and a culture of learning to enhance efficiency and team effectiveness.
About Us:
Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), and Rasmussen University.
It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.
If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to [email protected].