VIP CRM Team Lead

Growe welcomes those who are excited to:

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  Supervise and guide a team of CRM professionals, ensuring high performance and team development;

  
  


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  Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;

  
  


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  Monitor and analyze customer behavior to optimize CRM efforts;

  
  


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  Develop personalized communication and marketing campaigns for different customer segments;

  
  


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  Create and maintain customer segmentation models based on behavior, value, and preferences;

  
  


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  Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;

  
  


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  Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);

  
  


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  Ensure campaigns are optimized for maximum customer engagement and ROI;

  
  


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  Monitor key performance metrics of each campaign and adjust strategies accordingly;

  
  


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  Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;

  
  


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  Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.  

  
  

Essential professional experience:

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  3+ years of experience in CRM within the iGaming industry;

  
  


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  Experience managing VIP segments and executing high-value retention strategies;

  
  


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  Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

  
  


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  Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

  
  


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  Deep understanding of sport/casino specifics;

  
  


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  Experience with different communication channels (email/SMS/push/pop-up);

  
  


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  Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.

  
  

We appreciate if you have those personal features:

• Leadership skills, ability to lead a strong team of CRM Managers;


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  Out of the box and creative thinking;

  
  


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  Problem-solving skills.

  
  

We are seeking those who align with our core values:

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  GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.

  
  


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  DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.

  
  


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  BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.