Experienced Technical Business Analyst – MarTech, Ad Tech & Customer Data Platform Solutions

About arenaflex

At arenaflex, we believe in the transformative power of data-driven marketing. As a leader in digital innovation, we specialize in helping brands connect with their audiences through cutting-edge technology solutions. Our team is composed of passionate professionals who thrive on solving complex challenges and delivering exceptional results for our clients across the globe.

We are currently seeking a talented and motivated Technical Business Analyst to join our growing MarTech practice. This is an exciting opportunity to work at the intersection of marketing strategy and technology, helping to shape how modern brands engage with their customers across digital touchpoints. If you have a passion for digital marketing technology, a knack for translating business needs into technical solutions, and thrive in a collaborative environment, arenaflex might be the perfect place for your next career move.

Position Overview

We are looking for a proactive and self-motivated Technical Business Analyst with a strong background in Marketing Technology (MarTech), Advertising Technology (Ad Tech), and Customer Data Platforms (CDPs). In this role, you will serve as a critical bridge between our marketing teams, data engineering departments, and product stakeholders, ensuring seamless implementation and optimization of our MarTech stack.

The ideal candidate will possess deep expertise in Adobe Experience Cloud products, comprehensive understanding of customer data platforms, and proven experience in eliciting, documenting, and translating business requirements into clear functional specifications. You will be responsible for analyzing and optimizing digital customer journeys, developing personalization strategies, and ensuring campaign effectiveness across all channels.

Key Responsibilities

• Requirements Elicitation and Documentation: Expertly gather, analyze, and document business requirements from stakeholders across marketing, data engineering, and product teams. Translate these requirements into clear, actionable functional and technical specifications that guide implementation teams.


• MarTech Stack Management: Demonstrate proficiency with Adobe Experience Cloud products, including Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Audience Manager, and Adobe Experience Platform (AEP). Leverage these tools to drive insights and optimization across digital marketing initiatives.


• Customer Data Platform Expertise: Develop comprehensive understanding of customer data platforms (CDPs), identity resolution processes, and data governance protocols. Ensure data integrity and seamless integration across all customer touchpoints.


• Ad Tech Integration: Possess working knowledge of ad tech integrations including LiveRamp, clean rooms, and data onboarding solutions. Understand how to effectively leverage first-party, second-party, and third-party data for targeted marketing campaigns.


• Digital Journey Optimization: Analyze and optimize digital customer journeys, personalization strategies, and campaign effectiveness. Identify opportunities to improve user experience and drive measurable business outcomes.


• Stakeholder Management: Effectively bridge the gap between marketing, data engineering, and product teams. Build strong relationships with cross-functional stakeholders and serve as the primary point of contact for MarTech-related inquiries and initiatives.


• Documentation and Research: Conduct thorough research and author both functional and technical documentation with precision. Maintain comprehensive records of system configurations, processes, and best practices.


• Executive Communication: Create and deliver executive-level presentations that communicate complex technical concepts to business audiences. Translate data insights into actionable recommendations for senior leadership.


• Compliance and Privacy: Ensure robust understanding of data privacy and compliance regulations including GDPR and CCPA as they pertain to MarTech and customer data. Implement best practices to protect consumer privacy while maximizing marketing effectiveness.


• Strategic Contribution: Contribute to both strategic planning and practical implementation of MarTech solutions. Collaborate with leadership to identify emerging technologies and innovative approaches to customer engagement.

Essential Qualifications

• Demonstrated experience as a Business Analyst or in a similar capacity within digital marketing, ad tech, or MarTech environments.


• Strong proficiency with Adobe Experience Cloud products, including Adobe Campaign, Adobe Audience Manager, and Adobe Target.


• Comprehensive understanding of customer data platforms (CDPs), identity resolution processes, and data governance protocols.


• Knowledge of ad tech integrations such as LiveRamp, clean rooms, and data onboarding solutions.


• Expertise in eliciting, documenting, and translating business requirements into clear functional specifications for technical and marketing teams.


• Ability to conduct thorough research and author both functional and technical documentation with precision.


• Proven experience creating and delivering executive-level presentations.


• Skilled in analyzing and optimizing digital customer journeys, personalization strategies, and campaign effectiveness.


• Strong stakeholder management capabilities, effectively bridging the gap between marketing, data engineering, and product teams.


• Solid understanding of data privacy and compliance regulations (e.g., GDPR, CCPA) as they pertain to MarTech and customer data.


• Collaborative and forward-thinking approach, contributing to both strategic planning and practical implementation.


• Exceptional communication skills, with an aptitude for conveying complex technical concepts to business audiences.


• Analytical mindset with the ability to identify process gaps, recommend solutions, and champion the adoption of MarTech solutions.

Preferred Qualifications

While not required, the following skills and experiences would be highly valued in candidates:

• Experience with additional Adobe Experience Cloud products such as Adobe Experience Manager and Adobe Experience Manager Assets.


• Knowledge of additional Marketing Communication platforms including Salesforce Marketing Cloud, Airship Experience Cloud, Braze, Zeta Global, ActionIQ, Treasure Data, Hightouch, or Tealium.


• Familiarity with MarTech enablement tools such as Branch, Knak or Stencil, Persado, or Movable Ink.


• Understanding of identity resolution and data enrichment services including Acxiom and Data Clean Rooms.


• Experience working with first-, second-, and third-party data in integrated marketing contexts.

Skills and Tools Proficiency

Adobe Experience Cloud (Required)

• Adobe Campaign


• Adobe Audience Manager


• Adobe Target

Adobe Experience Cloud (Preferred)

• Adobe Experience Manager Assets


• Adobe Experience Manager

Marketing Communication and Customer Data Platforms

• Salesforce Marketing Cloud


• Airship Experience Cloud


• Braze


• Zeta Global


• Adobe Experience Platform


• ActionIQ


• Treasure Data


• Hightouch


• Tealium

MarTech Enablement Tools

• Branch


• Knak or Stencil


• Persado


• Movable Ink

Identity Resolution and Data Enrichment Services

• LiveRamp


• Acxiom


• Data Clean Rooms


• First-, second-, and third-party data expertise

Career Growth and Learning Opportunities

At arenaflex, we are committed to the professional development of our team members. As a Technical Business Analyst in our MarTech practice, you will have access to extensive learning opportunities including:

• Continuous Training: Regular training sessions on emerging MarTech trends, new platform features, and industry best practices.


• Certification Support: Financial support and dedicated time for pursuing relevant certifications in Adobe products and other MarTech platforms.


• Career Advancement: Clear pathways for progression into senior analytical roles, team leadership positions, or specialized areas such as data strategy and customer experience design.


• Cross-Functional Exposure: Opportunities to work across different business units and client engagements, broadening your experience and expertise.


• Industry Conferences: Attendance at leading MarTech and digital marketing conferences to stay current with industry trends and network with peers.

Work Environment and Culture

arenaflex fosters a dynamic and inclusive work environment where innovation is celebrated, and collaboration is core to our success. We believe that diverse perspectives drive better solutions, and we are committed to creating a workplace where every team member feels valued and empowered to contribute their best work.

Our culture emphasizes transparency, accountability, and continuous improvement. We encourage open communication and welcome ideas from all levels of the organization. Whether you prefer working remotely or in our Dallas office, we offer flexible arrangements to support your productivity and work-life balance.

Compensation and Benefits

arenaflex offers a competitive compensation package designed to attract and retain top talent. Our comprehensive benefits include:

• Competitive salary with performance-based bonuses


• Health, dental, and vision insurance coverage


• 401(k) retirement plan with company matching


• Flexible paid time off and parental leave


• Professional development budget for courses, certifications, and conferences


• Wellness programs and employee assistance resources


• Modern office amenities and collaborative workspaces

Why Join arenaflex?

By joining arenaflex, you will become part of a forward-thinking team that is reshaping the future of digital marketing. You will work with cutting-edge technologies and collaborate with industry experts to deliver innovative solutions that make a real impact for our clients and their customers.

We value creativity, strategic thinking, and the ability to adapt in a rapidly evolving technological landscape. If you are passionate about leveraging data and technology to create meaningful customer experiences, arenaflex offers the perfect environment to grow your career and make your mark on the industry.

How to Apply

If you are ready to take the next step in your career and join a team that values excellence, innovation, and collaboration, we encourage you to apply for this position. Please submit your resume and a compelling cover letter highlighting your relevant experience and passion for MarTech.

arenaflex is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We look forward to welcoming talented individuals who share our vision and are excited about the opportunity to contribute to our continued success.