Customer Executive

• Sales Volume

To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:

• Volume target for the month

• YAGO (Year Ago) for the month

• AOP percentage growth for the month 

• Distributor wise target for the month

• Market Execution

Ensure all the Racks/Visi/Product placement against according to the market execution plan

Manage stock levels to ensure continuous availability and regular rotation of products in the outlets

Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets

• Outlet Addition in the territory

To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:

• Key outlets additions

• Visi placement 

• New accounts opened

• Distributor Handling

Review & ensure distributor stock against norms by conducting Physical Verification

Timely review Distributor systems & stock and resolve issues in the market (if any)

• Training & Development

Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan

Also monitoring PSR attrition

• New Initiatives

Distributors, Retailers

ASM, HOS, PSR

Education Qualification (Highest)

 with Target Institute(s) 

Desired Certifications:

Experience Range:

At least 1-5 years

Experience in Sales & Marketing (Preferably in FMCG sector)

Description 

Proficiency Level

 (General Awareness; Working Knowledge; Functional Expert, Mastery)

Functional Skills

 

• Proven experience as a Sales Executive or relevant role
• Ability to understand opportunities in the market and act quickly on them.
• Ability to quickly grasp and adapt to the business
• High Ability to implement strategies and concepts

Functional Expert

Behavioral
Skills

 

• Good Interpersonal Skills
• Good Communication Skills
• Excellent team management skills
• Self-motivated with a results-driven approach
• High level of confidence and strong focus on delivering results with high drive and energy

Expert