Department: Strategy
Senior Director/VP, Strategy (DTC/HCP)
Position Overview
We are looking for a Sr. Director/VP, Pharmaceutical Media Strategy to join our small, dynamic media agency that focuses on pharmaceutical advertising. Reporting to the Head of Strategy, this role will lead and manage integrated media strategy and analytics for both DTC/Patient and HCP audiences. The position elevates performance reporting, insights, and optimization from day-to-day execution to enterprise-level strategic decision-making. Our support services include media and launch strategies, ongoing optimization, scenario planning, message mapping, and sequencing, along with consultative client support.
The ideal candidate collaborates with teams in strategy, analytics, planning, client services, data science and technology, as well as media activation. They help set overall strategic goals, ensure compliance with regulations, and promote data-driven decision-making among both clients and internal teams.
Key Responsibilities
Performance Reporting & Strategic Insights
Client, Team & Cross Functional Leadership
Qualifications & Skills Required
Education & Experience
Strategic Skills
Core Competencies
Why Join Us?
At Underscore Marketing, we value our team and invest in their success. We offer competitive compensation and benefits, including health coverage, retirement plans, paid time off, and professional growth opportunities. Our goal is to ensure you feel supported both personally and professionally while contributing to meaningful work in a dynamic, collaborative environment.
Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.
Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.
If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.
Equal Employment Opportunity Statement
Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.