Note: The job is a remote job and is open to candidates in USA. DICK’S Sporting Goods is a leading sports retailer committed to creating an inclusive and diverse workforce. The Marketing Media Reporting Analyst will centralize reporting across media channels, analyze campaign performance, and provide actionable insights to support strategic media planning.
Responsibilities
- Centralize reporting domains across relevant media network channels
- Collaborate with agency partners to access channel level reporting
- Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view
- Make strategic recommendations based on performance analysis and consumer insights
- Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings
- Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight
- Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
- Support the socialization of performance insights across the enterprise and with brand partners
- Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports
- Foster Partnerships with Platform and Agency partners
- Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data
- Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels
Skills
- Bachelor's Degree in Statistics, Math, Finance, Economics
- 1-3 years of experience in Digital marketing and/or Media marketing
- Experience with Tableau (or related data visualization tool)
- Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…)
- Knowledge of data mining / database structures - SQL knowledge preferred, but not required
- Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred
- R experience preferred, but not required
Benefits
Company Overview
Dick's Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment It was founded in 1948, and is headquartered in Coraopolis, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is http://www.dickssportinggoods.com.