Red Ventures is a global portfolio of high-growth companies, and they are seeking a Paid Media Analyst to help scale customer acquisition efforts for a Fortune 50 client in the telecommunications industry. The role involves owning and optimizing paid media campaigns, analyzing performance data, and collaborating with cross-functional teams to enhance the user journey from impression to conversion.
Responsibilities
- Own and optimize paid media campaigns to drive customer acquisition at scale
- Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve efficiency and grow customer acquisition
- Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability
- Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners
- Leverage analytical tools such as SQL, Tableau, Python, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality
- Continuously iterate through experimentation, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs
- Collaborate cross-functionally with creative, engineering, and customer experience teams to optimize the end-to-end user journey—from impression to conversion
- Maintain and grow best-in-class paid media practices, staying current on product innovations and new strategies by building relationships with vendors
Skills
- Strong analytical and data-driven mindset with a passion for performance marketing and growth economics
- Curiosity demonstrated through experience proactively pressure-testing best practices via structured experimentation, translating test insights into strategic roadmaps
- Advanced excel skills and preferably SQL experience, with familiarity in data visualization tools such as Tableau or Looker
- Demonstrated experience (1-3 years) executing paid media strategy and performance for high-volume or complex acquisition programs
- Experience navigating attribution, incrementality, and measurement bias, while maintaining execution and optimization velocity
- Experience working with external partners, vendors, or client-facing stakeholders, including the ability to communicate strategy and performance clearly
- Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Company Overview
A portfolio of influential brands, digital platforms, and strategic partnerships that help people make life's most important decisions. It was founded in 2000, and is headquartered in Fort Mill, South Carolina, USA, with a workforce of 1001-5000 employees. Its website is http://www.redventures.com.