WPP Media is an AI-driven media operating unit of WPP, focused on delivering creative personalisation at scale. As a Media Planner, you will support the development and execution of integrated media plans, collaborating with internal teams and external partners to create insight-driven media strategies.
Responsibilities
- Support the development and execution of holistic media plans aligned with client strategy
- Collaborate with Research Leads, Planning Managers, and senior stakeholders to analyze first-party, syndicated, and platform data to inform audience insights and recommendations
- Assist in campaign planning activities across all assigned titles
- Create, maintain, and update media plan documents, ensuring accuracy across formulas, data, and links
- Conduct quality assurance checks across digital and OOH plans, including validation of 'weeklies'
- Prepare client-ready materials, including plan updates and supporting documentation
- Capture detailed notes during internal and client meetings and distribute key takeaways in a timely manner
- Identify and communicate implications of plan changes to senior stakeholders
- Assist in the development of strategic POVs and planning recommendations
- Apply knowledge of media fundamentals including SOV, Reach, Frequency, and CPM
- Build and maintain relationships with media vendors and partners to support planning initiatives
- Support client communications across email and phone as required
- Collaborate with cross-functional teams to resolve campaign issues, support trafficking, and assist with billing and invoice reconciliation
- Stay current on media trends and proactively share insights with internal teams
- Support the onboarding and training of Assistant Planners
Skills
- 1–3 years of experience in media planning, buying, or a related field
- Strong analytical skills with the ability to interpret data and generate actionable insights
- High attention to detail, particularly in managing data and planning documents
- Strong organizational and time management skills in a fast-paced environment
- Excellent verbal and written communication skills
- Collaborative team player with strong interpersonal skills
- Ability to manage multiple priorities and meet tight deadlines
- Foundational understanding of media planning concepts and metrics
- Proficiency in Microsoft Excel and media planning tools
- Proactive mindset with a willingness to learn and grow
- Post-secondary degree in Advertising, Marketing, Communications, or a related discipline is an asset
Benefits
- Competitive medical
- Group retirement plans
- Vision
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
Company Overview
Intelligent growth in the AI era. We are WPP's global media collective. It was founded in undefined, and is headquartered in New York, NY, US, with a workforce of 10001+ employees. Its website is http://WPPmedia.com?utm_source=linkedin.