Role Overview
Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You’ll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform.
What You’ll Do
Strategy & Planning
- Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
- Define ICPs, offers, messaging maps, and experiment/test hypotheses
Execution & Systems
- Launch and oversee LinkedIn sequences and GoHighLevel automations
- Maintain organized UTMs, campaign taxonomy & tracking
- Ensure seamless lead handoff into our in-house app / CRM
Creative Collaboration
- Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks)
- Review assets to ensure message-market fit, brand consistency, and compliance
- Uphold our brand pillars, style, and voice
Proposals & Reporting
- Create campaign proposals (goals, audience, offers, creative brief, budget)
- Produce regular performance reports with insights and next-step recommendations
Optimization & Learning
- Run A/B tests (hooks, offers, landing pages, sequences)
- Capture learnings and build playbooks for continuous improvement
Cross-Team Collaboration
- Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops
- Be a communicator of wins, challenges, and insights
Key Outcomes
- A steady cadence of qualified discovery calls (SQLs) delivered to Sales.
- Efficient CPSQL, healthy reply rates (LinkedIn/email), strong landing-page conversion, and clean campaign attribution.
- Clear proposals before launch and clear reports after launch.
Qualifications
- 2+ years in B2B / SaaS / performance marketing roles
- Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)
- Proven track record in multi-channel campaigns & attribution
- Strong skills in brief-writing, creative review, and campaign processes
- Analytical mindset + comfort with data, dashboards, UTM tracking
- Excellent communication skills (English + Filipino)
- Ability to collaborate across teams & fast-paced environment
Nice to Have
- Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing.
- Landing-page experimentation and funnel analytics depth.
What We Offer
Fully Work-from-Home Setup
Health & Security (HMO Coverage)
Work-Life Balance & Leave Privileges
Additional Benefits:
- Saturday & Sunday Off: Reserved for rest and personal pursuits
- PTO Conversion to Cash: Flexibility for when you need it most
- 13th Month Pay: way of expressing gratitude for your hard work on holiday season