Creative Strategist

About Motion

Why this role is exciting ✨

• You'll be a creative strategist working for the product built for creative strategists, on the inside, making ads for the people this product was built for, and working closer than anyone with the team actually building it.
• Your job isn't just to make ads that work. It's to get so good at this craft that your POV carries weight inside Motion and in the industry, and we'll give you the environment to do it in.
• You'll work at the intersection of creative strategy, performance data, and AI, and help define what best-in-class looks like at scale.

What you'd be doing

• Do customer research that actually drives what we make: Reviews, Reddit, competitor ads, comment sections, customer interviews. You know where to look, but more importantly, you know how to query for the right patterns and insights, then bring what you find into your briefs and hypotheses.
• Run creative tests with a real hypothesis behind them: Every concept you bring to the pipeline has a testable idea at the centre of it. Not just "let's try a talking head", but a specific belief about a specific customer at a specific moment.
• Write briefs and scripts that get you the outcome you need: Your briefs tell the designer or videographer exactly what to make and why, and tell the test exactly what question it's answering. If someone has to ask a follow-up, the brief wasn't good enough.
• Own the content and events funnels end-to-end: We have SOPs for every content download and event promotion we run. You'll own execution from first brief to post-launch analysis and be accountable for helping us meet our goals.
• Work with our Creative Strategy Lead on growth initiatives: Our Creative Strategy team is expanding into full-funnel marketing, including landing pages, organic social, product launches, and events. Some of those are yours to own. Others you'll work on together as a real thinking partner, not just an executor.
• Help us build and improve our internal Creative Engine: We're building AI-powered systems for brief writing, research, repurposing, and QA, and we want you involved in making them better, not just using them. Bring ideas, build things, and help us turn good processes into repeatable ones.
• Be a resource for the product and go-to-market teams: Once you're up to speed, you'll QA product features, contribute to events and educational resources, and help the GTM team understand how creative strategists actually think. Your POV matters internally.

Who you are

• You're obsessed with direct response creative, especially hooks: You understand psychological triggers, hook tactics, identity targeting, awareness stages, and what makes an opening line stop the scroll. You can watch the first three seconds of an ad and tell us exactly why the hook worked (or didn't).
• You've made a winning ad and you can prove it: You can point to a specific ad, explain the hypothesis behind it, and walk through the results. You know why it worked.
• You care about real customer research: You know how to find what drives someone toward or away from a product and turn that into a creative angle that resonates. The brief starts with the customer.
• You're curious about the whole funnel: Paid ads, landing pages, organic social, events — you find all of it interesting and you want to understand how each piece connects to business outcomes.
• You're genuinely AI-curious and already using it: You're using Claude or ChatGPT intentionally in your current process and you can walk us through it. You're not waiting for someone else to figure it out.
• You're systems-minded: You turn processes into templates, templates into skills, skills into things the whole team runs without thinking. You build for scalability, not just your own efficiency.
• You're high-agency: When something's unclear, you make a call, do the thing, and flag what you decided. You don't wait to be told what to do.
• You want to be a top 1% creative strategist: You have strong opinions about the best methodologies, you love telling stories with data, and you're genuinely ambitious about the craft. This isn't just a job to you.
• You share our POV on Creative Strategy: You believe that creative decisions that move the needle are rooted in real customer research and executed around a specific, testable hypothesis. You don't just "have opinions about creative strategy." You have a system. And when you look at a new brief or a new product, you know exactly how to approach it.
• You love helping people and you don't gatekeep: You share what you know — with the team, with the product team, at events. Knowledge sharing is leverage.
• You thrive in fast-moving, ambiguous environments: We learn fast and move faster. You cut through the noise, focus on what moves the needle, and don't need everything figured out before you start.
• You already know and love Motion: You've used it. You have opinions about how it can be better. Bonus points if you can tell us what you'd fix first.

What you'll love about Motion

• Competitive compensation package: We offer competitive compensation, including equity for all employees, health benefits from day one, a monthly health & lifestyle stipend to support your well-being, 20 days of PTO, and a $1,500 work-from-home stipend.
• Remote-first with hybrid flexibility: We're a remote-first company with team members spanning Canada, the U.S., and beyond, but also have office spaces in 4 main hubs (Toronto, Montreal, Vancouver, and Porto) for optional hybrid work.
• Growth that speaks for itself: Motion has strong product-market fit, 2.5x YoY growth, second-time founders with deep industry knowledge, and $30M in Series B funding to fuel our momentum.
• Opportunity for impact: As an early team member, your contributions will directly shape the product, team, and the future of the company. If you're excited about building, you’ll thrive here!
• Award-winning team: We're a low-ego, high-performing team that was just ranked #19 on G2's list of Best Canadian Software Companies for 2026.
• Team connection:
  • Virtual: Day-to-day, we use Roam, an AI-powered virtual office platform that fosters spontaneous collaboration, drop into meetings or quick chats, and interact with colleagues for a simulated, "live" digital headquarters.
  • In-person: Outside of the option to go to one of our offices, our team gets together in-person for a week every two months, and we have a company retreat every summer.