Tik Tok Content Creator

Redbarn Pet Products is a family-owned business that has been providing high-quality pet food since 1996. They are seeking a creative TikTok Content Creator to lead their TikTok content strategy, drive brand storytelling, and develop engaging short-form videos that align with business goals.

Responsibilities

• Own and lead TikTok content strategy, including defining creative direction, content pillars, and storytelling frameworks aligned with brand and business objectives
• Analyze performance data, platform trends, and audience insights to inform strategy and guide content decisions
• Develop and execute a data-driven content roadmap, including testing strategies, campaign concepts, and growth initiatives
• Lead full-cycle content production, focusing on high-impact content that supports strategic goals (concepting, direction, and selective hands-on creation)
• Drive performance optimization through structured testing (formats, hooks, CTAs) and translate insights into scalable content strategies
• Partner with marketing, paid media, and creative teams to align organic and paid content strategies and maximize campaign performance
• Oversee the development of paid media creative, ensuring content is aligned with funnel strategy and conversion objectives
• Establish and manage content workflows, asset systems, and approval processes to support efficient cross-functional execution
• Stay ahead of emerging trends, formats, and platform changes; proactively introduce new ideas to drive growth and engagement

Skills

• 1–3 years of experience creating TikTok content (brand or agency preferred)
• Deep understanding of TikTok trends, algorithm, and content best practices
• Strong on-camera presence and storytelling skills
• Proficiency in mobile editing tools (CapCut, TikTok, etc.)
• Ability to manage multiple projects and brand voices simultaneously
• Comfort working with dogs and cats on set
• Strong organizational skills and attention to detail
• Experience with TikTok Shop or affiliate content
• Familiarity with analytics tools and performance tracking
• Background in UGC sourcing or creator partnerships
• Basic design or motion graphics skills

Benefits

• Medical, Dental, and Vision Insurance – comprehensive coverage for you and your family
• 401(k) with Company Match – plan for your future while we invest in you
• Flexible and Health Spending Accounts – support for healthcare and wellness needs
• Voluntary Benefits – additional options to meet your personal needs
• Pet Insurance – because we love pets as much as you do
• Life and Accidental Death & Dismemberment (AD&D) Insurance – peace of mind for you and your loved ones
• Paid Holidays, Vacation, and Sick Leave – time to recharge and care for yourself
• Employee Pet Food Discounts – perks for your furry family members
• Complimentary Office Snacks – fuel your creativity while at work
• Hybrid Work Schedule – 3 days in the office, 2 days remote for flexibility

Company Overview