Social Media Manager for Apparel Brand (Instagram + TikTok Growth Focused)

I’m launching a golf apparel brand and looking for a freelance social media manager to help build and grow our presence from the ground up.

This role is focused on creating a clean, consistent, and engaging brand presence—primarily on Instagram and TikTok—with the goal of building an audience and driving traffic to our website.

Scope of Work:

Manage and grow social media accounts (Instagram & TikTok)

Plan and execute a content strategy

Post consistently (3–5 times per week)

Assist with content ideas, captions, and brand voice

Light community engagement (comments, DMs if needed)

Content Approach:

Content will be a mix of founder-provided footage and direction from you

Looking for someone who can guide content creation and assist with editing where needed

What I’m looking for:

Experience with apparel, lifestyle, or sports brands

Strong understanding of Instagram and TikTok growth

Ability to create or direct simple, clean, engaging content

Good eye for branding and aesthetics

Understanding of what drives engagement and audience growth

Deliverables:

Monthly content plan

Consistent posting schedule

Captions and hashtags

Basic performance tracking (what’s working / what’s not)

Goals:

Grow audience and engagement

Build a strong brand presence

Drive traffic to the website

Style direction:

Clean, premium, modern aesthetic

Golf-inspired but not overly traditional

Mix of lifestyle, product, and subtle humor/personality

(I’ll share brand direction and references after hiring)

To apply, please include:

Examples of accounts you’ve managed

Links to social profiles or content you’ve created

Brief overview of your strategy for growing a new brand

What you would focus on in the first 30–60 days

If starting from zero, what 3 types of content would you focus on first and why?