Sales Development Representative (SDR)

Position Overview

The Sales Development Representative is responsible for generating qualified sales opportunities through outbound prospecting and inbound lead follow-up. This is a critical role on the revenue team, serving as the first point of contact for potential customers and setting the foundation for successful sales relationships.

Key Responsibilities

Outbound Prospecting

• Research and identify target accounts and key decision-makers within ideal customer profiles
• Execute multi-channel outreach campaigns (email, phone, LinkedIn) to engage prospects
• Craft personalized messaging that resonates with prospect pain points and business needs
• Manage a high volume of daily outreach activities to hit activity and meeting targets

Lead Qualification & Meeting Setting

• Qualify inbound and outbound leads and route to appropriate sales team members
• Conduct discovery conversations to understand prospect needs and challenges
• Assess fit based on established qualification criteria (budget, authority, need, timeline)
• Schedule qualified meetings for Account Executives with decision-makers
• Maintain accurate and up-to-date information in CRM system

Pipeline Development

• Meet or exceed monthly quotas for qualified meetings and opportunities created
• Follow up persistently with prospects while maintaining professionalism
• Nurture relationships with prospects not ready to buy immediately
• Track all activities and outcomes in CRM for reporting and analysis

Continuous Learning

• Develop deep understanding of company products, value propositions, and competitive landscape
• Stay current on industry trends and prospect business challenges
• Participate in training sessions and team meetings
• Seek feedback and continuously refine approach and messaging

Qualifications

Required

• 3+ years of experience in sales development, inside sales, or outbound sales
• Excellent written and verbal communication skills
• Strong work ethic with self-motivation and resilience
• Comfortable with high-volume outreach and rejection
• Coachable attitude with desire to learn and grow
• Basic proficiency with CRM systems and business software
• Bachelor's degree preferred but not required

Preferred

• Previous experience in B2B sales or customer-facing roles
• Familiarity with industry
• Experience with sales engagement platforms 
• Demonstrated success in competitive or goal-oriented environments

Success Metrics (90-Day Evaluation Period)

First 180 Days

• Complete onboarding and training program
• Demonstrate consistent activity and engagement with prospects
• Schedule qualified meetings with decision-makers
• Show progression in skills development and product knowledge
• Maintain data quality and CRM hygiene standards
• Display coachability and willingness to implement feedback

Ongoing Performance

• Meet or exceed assigned quotas and KPIs for qualified meetings and opportunities
• Maintain strong meeting acceptance and show rates
• Achieve healthy conversion rates from meeting to qualified opportunity
• Sustain activity levels aligned with best practices
• Demonstrate continuous improvement in messaging effectiveness and results

What We Offer

• Competitive base salary plus commission structure
• Comprehensive training and ongoing professional development
• Clear path to promotion (many Account Executives started as SDRs)
• Benefits package 
• Collaborative team environment with supportive leadership

Work Environment

• Remote 
• Equipment and technology provided
• Standard business hours with flexibility
• Fast-paced, metrics-driven culture focused on growth and development