Marketing Coordinator, Influencer & Affiliate

hand2mind is a family-owned company that has been inspiring learning through play for over 60 years by creating hands-on educational materials. They are seeking a Marketing Coordinator for Influencers & Affiliates to join their Brand Communications Team, where the role involves managing influencer partnerships and optimizing social commerce campaigns.

Responsibilities

• Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, YouTube, and more
• Coordinate and execute day-to-day operations related to earned influencer, Amazon Creator Connections, and affiliate campaigns through platforms like Aspire and Levanta
• Build and nurture strong relationships with creators by offering clear & timely communication, brand guidance, and support, ensuring a positive experience and fostering long-term partnerships
• Maintain structured communication with creators and partners across every stage of influencer campaigns to ensure on‑time, brand‑accurate deliverables and identify opportunities to optimize performance
• Support social commerce affiliate campaigns by optimizing affiliate activations both internally and with external agency partners
• Coordinate product shipments, gifting logistics, and sample needs for creator programs
• Gather performance metrics, maintain content libraries, and organize post-campaign assets
• Build and maintain creator databases, trackers, logs, and templates
• Collaborate with the broader brand team to align creator content with brand storytelling
• Monitor platforms for emerging creators, trends, and new opportunities

Skills

• 1–2 years of experience in social media, influencer/creator programs, or digital marketing
• Strong understanding of TikTok, Instagram, YouTube, and creator-driven content
• Experience managing creators, deliverables, and communication
• Highly organized and able to manage multiple campaigns at once
• Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus
• Strong written communication and professionalism in external communication

Benefits

• Profit sharing bonus potential
• 401k matching
• A variety of other benefits

Company Overview