Marketing Associate, Email Marketing

• This is an unpaid volunteer opportunity.
• Associates are expected to put in a minimum of 5 hours per week and be responsive to emails within three (3) calendar days.
• STW(tm) welcomes volunteers who are seeking skill-based volunteering opportunity. STW(tm) shall provide "letter of recommendation" professionals who demonstrate outstanding contribution for professional references.

Primary Responsibilities:
• Report to Project Leader for the given project team.
• Attend monthly Marketing meeting.
• Complete the PWR at least on weekly minimum basis
• Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, coordinated campaign, and launches email campaign to create buzz or generate leads for the business
• Assist in the creation of email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are sent in proper form and template.
• Proofread emails for clarity, grammar, and spelling.
• Develop a personalization strategy.
• Include specific graphics, incentives, and detailed descriptions.
• Review messages for brevity.
• Send messages to those who have opted in for messages.
• Ensure messages are mobile-friendly.
• Create database of emails for lead generation.
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Include persuasive 'call-to-actions' in advertisements and promotions.
• Place orders for products.
• Design and write press releases.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.

Experience/Requirements:
• Demonstrated ability to handle multiple projects and details simultaneously.
• Requires self-direction, tact, diplomacy and a clear, courteous and professional manner when dealing with the public.
• Must demonstrate effective oral communication skills and the ability to work cooperatively with staff inside and outside of the department.

How to apply:

If interested, email your resume to [email protected]. We would love to hear from you!