Freelance PR Experts (Media Outreach & Placements)

Job description

We’re looking for well-connected Freelance PR Experts to support media outreach and secure high-impact press coverage in Tier 1 and 2 publications.

This is a project-based assignment where overall company strategy, messaging, and opportunities are provided in-house. Your focus will be on strategic execution: leveraging your media relationships and outreach expertise to land placements.

• Execute PR outreach based on pre-defined strategy and story angles for B2B and B2C

• Pitch to journalists and editors to secure coverage in Tier 1 and Tier 2 publications (e.g., NYT, WSJ, FT, TechCrunch, Forbes as priority.)

• Leverage existing media relationships to maximize placement success

• Manage journalist communications and follow-ups

• Identify the best contacts and timing for each opportunity

• Provide feedback from media to help refine ongoing outreach

• Track outreach and report on results

• Experience in B2B and B2C placements

• Proven track record of securing Tier 1 media placements

• Strong, active network of journalists and editors in the UK and/or US

• Ability to execute quickly and independently with minimal guidance

• Excellent pitching and relationship management skills

• Highly responsive and results-oriented

• Experience in dating, tech, consumer apps, or lifestyle brands is a plus

• Project-based collaboration

• Hourly base rate for execution of agreed outreach scope

• Performance-based bonuses tied to:

  • Number of publications secured

  • Quality of the publication