Email Marketing Specialist | 2POINT Agency | Remote (US)

About 2POINT Agency

2POINT Agency is a full-service digital marketing and business advisory group founded in 2006, specializing in ecommerce and mid-market brands. We partner with growth-oriented companies to build and execute integrated marketing programs across paid media, SEO, web, branding, and email...delivering measurable outcomes against real business objectives.

We move fast, think strategically, and hold ourselves to a high standard of craft.

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The Role

We're looking for an experienced Email Marketing Specialist to own and execute email marketing across a portfolio of client accounts. From strategy and content ideation through build, deployment, deliverability, and performance analysis.

This is a highly autonomous, execution-focused role. You'll work directly with account leads and clients to shape email calendars, build automated flows, manage lists and segments, and continuously optimize performance.

If you thrive on juggling multiple brands simultaneously and love the craft of email marketing, this role was built for you.

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What You'll Own

Strategy & Planning

• Own the email calendar for each assigned client, planned around business goals, promotions, and seasonal moments

• Develop content themes, messaging priorities, and send cadences in partnership with account leads

• Bring a point of view on what drives engagement and conversions

⚙️ Campaign Execution

• Build, test, and deploy campaigns across Klaviyo, Mailchimp, Constant Contact, Kit (ConvertKit), and others

• Write and refine copy, subject lines, and preview text optimized for opens and clicks

• PM the design process — brief designers, review creative, and ensure brand consistency across all sends

Automation & Flows

• Build and maintain welcome series, post-purchase flows, win-back campaigns, cart/browse abandonment, and nurture tracks

• Map customer journey logic and implement triggers, conditions, and branching within each ESP

• Continuously audit and optimize live flows based on performance data

List & Audience Management

• Manage subscriber lists, segments, and tags across all client accounts and platforms

• Maintain list hygiene: suppression, bounce handling, unsubscribes, and re-engagement

• Build dynamic segments based on behavioral and demographic criteria

Deliverability & Technical Standards

• Monitor sender reputation, inbox placement, and domain health across all client sending domains

• Ensure proper SPF, DKIM, and DMARC setup; escalate issues proactively

• Enforce best practices for CAN-SPAM/GDPR compliance and cross-client rendering

Optimization & Reporting

• Track and report on open rate, click rate, conversion rate, revenue per email, unsubscribe rate, and deliverability metrics

• Run structured A/B tests on subject lines, send times, content formats, and CTAs

• Surface actionable insights to account leads and clients on a regular cadence

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What We're Looking For

✅ **Required**

• 3+ years of hands-on email marketing experience in an agency or multi-brand environment

• Proven proficiency in at least 3 of: Klaviyo, Mailchimp, Constant Contact, Kit, ActiveCampaign, HubSpot, or Salesforce Marketing Cloud

• Strong copywriting skills: subject lines and email body copy, without heavy editing

• Experience building and optimizing automated flows and behavioral triggers

• Solid understanding of deliverability, list hygiene, and sender reputation

• Ability to manage multiple accounts and deadlines simultaneously

• US-based (fully remote supported)

⭐ Preferred

• Agency experience managing 5+ concurrent client accounts

• Familiarity with ecommerce email patterns and Shopify integrations

• Working knowledge of HTML/CSS for basic template edits

• Experience connecting ESPs to broader tech stacks (Zapier, native integrations, etc.)

• GA4 or equivalent tracking integration experience

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What Success Looks Like

30 days: You've audited all assigned accounts, established send calendars, and launched your first campaigns with minimal hand-holding.

90 days: Account leads trust you to run email end-to-end. Clients are seeing measurable improvements in engagement. You've identified and executed at least one meaningful deliverability or list hygiene improvement per account.

6 months: You're proposing new automation opportunities, surfacing strategic recommendations, and are recognized as the email authority across your client portfolio.

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What We Offer

• Fully remote, flexible work environment

• Exposure to diverse brands, industries, and marketing strategies

• A collaborative team that values craft, directness, and continuous improvement

• Access to leading tools, platforms, and AI-powered marketing infrastructure

• Competitive compensation commensurate with experience