Peloton is a fitness technology company that provides expert instruction and world-class content for workout experiences. The Senior Coordinator of Performance Creative Strategy will contribute to Peloton’s promotion engine by supporting the creative strategy for sales moments and ensuring the execution of digital assets across channels.
Responsibilities
- Manage the end-to-end creative execution of promotional campaigns, ensuring offers are clearly communicated and optimized for performance
- Collaborate with Growth Strategy, Media, and Creative teams to ensure alignment from offer strategy through execution and delivery
- Utilize cultural trends, consumer insights, and media data to inform creative strategies that resonate with a diverse audience
- Develop clear, data-backed creative briefs for internal teams, serving as a central point of contact for promotional strategy and testing objectives
- Tailor promotional messaging and visuals for platforms like TikTok, Meta, Pinterest, and YouTube by leveraging platform best practices and performance insights
- Execute quarterly creative learning agendas, aligning testing strategies with business objectives and historical performance
- Monitor and synthesize creative performance, identifying successful assets and optimization opportunities
- Project creative volume needs in collaboration with the Media team
- Coordinate production timelines to ensure timely creative reviews, approvals, and asset handoffs
- Maintain high standards for accuracy and quality assurance in an agile environment
- Support the implementation of AI-driven workflows and generative tools as defined by team leadership
Skills
- 1–3 years of experience in media buying, creative strategy, or a related performance marketing role
- Strong understanding of digital platforms, creative best practices, and measurement tools
- Ability to drive measurable results; experience in a subscription-based model is a plus
- Excellent organizational skills with the ability to manage multiple projects simultaneously and independently
- Collaborative mindset with experience working across internal teams and external stakeholders
- Skill in crafting clear briefs and providing constructive, actionable feedback to creative partners
- Analytical approach to problem-solving, with experience using data visualization tools (e.g., Looker) or organizing raw data to find insights
- Familiarity with paid media performance data and lower-funnel KPIs
- Strong communication skills and the ability to adapt to a fluid, evolving environment
- Interest or experience in using Generative AI tools to enhance workflows
Benefits
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Company Overview
Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.onepeloton.com.