Canvas Worldwide is an independent media agency recognized for its innovative solutions in advertising. The Specialist, Paid Social will focus on managing and optimizing paid social media campaigns, working closely with the team to analyze performance and make media recommendations.
Responsibilities
- Manage day-to-day campaign performance and analysis working directly with the team's Media Director
- Perform research to understand audiences and their behaviors
- Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
- Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
- Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
- Perform account diagnostic checks, inclusive of providing daily pacing updates
- Review & present findings internally to build recommendations in an on-going capacity
- Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
- Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
- Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
- Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
Skills
- Bachelor's Degree Preferred
- 1+ years of experience working in PAID social media
- Hands-on experience with top Social Media platforms
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
- High level proficiency and knowledge of Microsoft Office products as well as planning tools
Benefits
- Generous medical, dental, vision, pet insurance
- Commuter benefits
- Disability and life insurance coverage
- 401(k) matching
- Up to 14 holidays per year
- A “Do Good Day,”
- Unlimited PTO
Company Overview
Canvas Worldwide is a full-service agency that provides its clients with a holistic approach to all their branding and marketing needs. It was founded in 2016, and is headquartered in Playa Vista, California, USA, with a workforce of 201-500 employees. Its website is https://www.canvasworldwide.com/.