Social Publisher, Social Marketing & Strategy

Dentsu is a company that values connection and collaboration in its work environment. They are seeking a Social Publisher to manage high-volume posting across various social media platforms, ensuring content is optimized and published on time while adhering to an editorial calendar.

Responsibilities

• Ownership of the publishing component of social media management with high-volume posting across all social platforms
• Including but not limited to Facebook, Instagram, TikTok, YouTube, Reddit, Pinterest, Snapchat, X, Threads, LinkedIn, etc
• Platform feature proficiency across all social platforms
• Best-in-class implementation of safe aspect ratios, supers, music, typefaces, colors, drawing and other customization features, partnership collaboration and full understanding of back-end post level settings on all platforms
• Uploading, formatting, scheduling, QAing for quality assurance, and publishing content accurately and on time to social media platforms beyond just feed posts (e.g., inclusive of stories, live, threads, broadcast channels, etc.)
• The publisher will utilize a combination of social management tools (such as Sprinklr) and native platforms
• Working in collaboration with project management, social media marketing and creative, adhere to a strict editorial calendar for paid, owned, and earned initiatives, meeting media deadlines for trafficking
• Ensuring content is social-ready: optimization, adding metadata (titles, descriptions, tags), linking, ensuring appropriate thumbs and other platform specific details
• Be up to date on top searched keywords / queries for your brands
• Ensure content is tagged according to each team/brands’ established taxonomy and creative diagnostics
• Last line of defense to help protect against client-specific and content-specific usage rights, rights management, trending commercial-free sounds and compliance parameters such as cross-platform audio, AI generation and disclosure as applicable to posting and removing content
• Coordinating with social marketing managers and/or strategists on real-time reactive posting opportunities

Skills

• Ownership of the publishing component of social media management with high-volume posting across all social platforms
• Platform feature proficiency across all social platforms
• Best-in-class implementation of safe aspect ratios, supers, music, typefaces, colors, drawing and other customization features
• Partnership collaboration and full understanding of back-end post level settings on all platforms
• Uploading, formatting, scheduling, QAing for quality assurance, and publishing content accurately and on time to social media platforms beyond just feed posts
• Utilize a combination of social management tools (such as Sprinklr) and native platforms
• Working in collaboration with project management, social media marketing and creative, adhere to a strict editorial calendar for paid, owned, and earned initiatives
• Ensuring content is social-ready: optimization, adding metadata (titles, descriptions, tags), linking, ensuring appropriate thumbs and other platform specific details
• Be up to date on top searched keywords / queries for your brands
• Ensure content is tagged according to each team/brands' established taxonomy and creative diagnostics
• Last line of defense to help protect against client-specific and content-specific usage rights, rights management, trending commercial-free sounds and compliance parameters
• Coordinating with social marketing managers and/or strategists on real-time reactive posting opportunities
• Meticulous attention to detail
• Working knowledge of SEO/AEO/ Social Search
• Expert on social platforms, especially publishing features, and remain up-to-date on all platform features
• Strong Writing & Grammar
• Experience with Content Planning/Publishing Tools
• Basic UX (User Experience) Understanding
• A/B Testing Experience with Execution (ex. Trial Reels)
• Ability to provide basic per-post insights using the platforms or a third party tool
• Experience with social media performance metrics and reporting

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Company Overview