Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
We’re hiring a Social Media Manager to help us create standout, high-performing content across platforms, with an emphasis on TikTok. This role is deeply hands-on and focused on developing content that drives engagement, reach, and cultural relevance.
You will be responsible for end-to-end content creation, from ideation to execution to performance analysis.
You’ll own content creation across social platforms, with a focus on TikTok
Concept, shoot, edit, and publish content at a high velocity
Identify trends, formats, and hooks that drive performance
Rapidly test and iterate on content ideas based on performance data
Analyze content performance and double down on what works
Collaborate with sellers, creators, and internal teams to produce engaging content
Contribute to overall social strategy while staying deeply involved in execution
Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
As a Social Media Manager you should have 2–5 years of experience managing social media for a brand (preferably startup or high-growth environment) plus:
Proven track record of creating content that drives engagement and growth
Deep understanding of internet culture, trends, and humor
Deeply obsessed with what makes content perform—hooks, pacing, retention, and why people keep watching
Highly proficient in short-form video creation (TikTok, Reels, Shorts)
Strong editing skills and familiarity with tools like CapCut, Premiere, or similar
Comfortable both behind and in front of the camera, with a natural on-screen presence when needed
Operates with a high-output mindset, consistently creating and testing multiple pieces of content per week
Self-starter who thrives in a scrappy, fast-paced environment
Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
Health Insurance options including Medical, Dental, Vision
Work From Home Support
$1,000 home office setup allowance
$150 monthly allowance for cell phone and internet
Care benefits
$450 monthly allowance on food
$500 monthly allowance for wellness
$5,000 annual allowance towards Childcare
$20,000 lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Parental Leave
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
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Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.