Role Overview
The SEO Manager is responsible for driving search-led strategy and execution across content, technical SEO, and performance optimization.
This role supports Omnichannel Search initiatives, including Category Assessments, AI Search Audits, and ongoing SEO programs, ensuring outputs are data-led, scalable, and aligned with business objectives.
Core Responsibilities
1. Search & Keyword Strategy
- Conduct keyword research and clustering across Google and relevant platforms (YouTube, TikTok, etc.)
- Translate search data into content opportunities and topic territories
- Support Category Assessments (OCCA) and search demand sizing
2. Content & On-Page Optimization
- Develop search-led content recommendations (structure, intent alignment, internal linking)
- Optimize existing content for rankings, visibility, and engagement
- Collaborate with Editorial and Strategy teams to ensure SEO integration into content planning
3. Technical SEO & Website Performance
- Conduct technical audits (crawlability, indexation, site performance, Core Web Vitals)
- Identify and prioritize fixes with developers
- Ensure site is search-engine friendly and scalable
4. Performance Tracking & Insights
- Monitor keyword rankings, organic traffic, and visibility metrics
- Translate data into clear insights and actionable recommendations
- Support reporting for monthly performance and strategic reviews
5. AI Search & Emerging Search Support
- Support AI Visibility Audits (prompt mapping, data validation, insight generation)
- Identify opportunities to improve:
- Visibility
- Citation
- Narrative positioning in LLMs
- Contribute to future-facing search strategies
Requirements
- 3–5+ years experience in SEO (agency or in-house)
- Strong experience in:
- Keyword research & clustering
- On-page optimization
- Technical SEO audits
- Familiar with tools:
- Google Search Console
- Screaming Frog
- SEMrush / Ahrefs
- Ability to translate data into strategic recommendations (not just outputs)
- Comfortable working in cross-functional teams (Editorial, Strategy, Tech)
- Strong communication and ability to present insights clearly
What We Are Looking For
The right person for this role understands that modern search strategy does not stop at the blue link. They bring the technical foundations to ensure a site is healthy and crawlable, the content instinct to identify what an audience is actually looking for, and the analytical clarity to turn data into a direction. As AI continues to reshape how people find information, this role sits at the center of that shift — helping clients stay visible, credible, and present in the spaces that matter.
This is not a role for someone who delivers outputs and moves on.
It is for someone who stays curious about what search is becoming — and helps clients get ahead of it.