Who We Are
Renew Home is on a mission to change how we power the world by making it easier for customers to save energy and money at home as part of the largest residential virtual power plant in North America.
We partner with industry-leading brands to better manage residential energy for users by prioritizing efficiency, savings, and comfort — and cleaner energy for everyone.
We are an Equal Opportunity employer striving to create a diverse, equitable, and inclusive work environment where everyone feels that they have a voice that is heard.
We strongly encourage candidates to check out our website at www.renewhome.com to learn more about the world-changing work we are doing.
Role Summary
The Senior Staff Copywriter will lead brand storytelling across the organization. This is a senior, high-impact role responsible for defining how our brand sounds, feels, and shows up—everywhere, from brand narratives to in-product experiences. You’ll set the standard for tone of voice and messaging, create clear guidelines for different audiences, partners, channels, and product contexts, and ensure every piece of copy we produce meets a high bar for clarity, consistency, and quality.
This role is both strategic and hands-on. You’ll work across the organization and with partners to establish standards and craft core brand narratives—writing the most important work yourself while enabling teams to produce high quality, on-brand copy when needed. You’ll also flex into UX writing for product surfaces—shaping language that works across multi-themed systems, product states, and user journeys without losing the integrity of the brand. You’ll direct, edit, and elevate work produced in collaboration with cross-functional teams, partners, and AI writing assistants to ensure our voice holds up at scale and in highly regulated environments. As the most senior individual contributor for brand writing, you’ll be the ultimate owner of brand copy outputs across marketing, product, and beyond.
What You Will Do
Own brand voice and storytelling
- Define and evolve the company’s tone of voice, messaging pillars, and narrative frameworks.
- Translate brand strategy into clear, practical guidance for different audiences (customers, partners, internal teams) and channels (web, product, lifecycle, campaigns, comms).
- Act as the final decision-maker on brand voice questions and copy quality.
Set standards and systems
- Create and maintain messaging guidelines, voice principles, and examples that scale across teams.
- Build systems and processes that help others write on-brand—without slowing teams down.
- Ensure consistency and quality across all high-visibility brand touchpoints.
Build and maintain knowledge base for AI-enabled copywriting
- Leverage AI tooling to establish on-brand writing assistants for teams to produce high quality, on-brand copy efficiently.
- Partner closely with AI writing assistants as part of your daily workflow—prompting, shaping, editing, and refining AI-generated drafts.
- Establish best practices for using AI in brand writing while maintaining a strong, human brand voice.
- Act as an editor-in-chief for AI-assisted copy, elevating output to a high bar of craft and clarity.
Shape brand voice in product experiences
- Flex into UX writing and product copy when needed, ensuring the brand shows up clearly and consistently across in-product surfaces.
- Write and refine copy for key product moments—including onboarding, empty states, system messaging, feature launches, and edge cases—balancing clarity, usability, and brand expression.
- Partner closely with product designers and product managers to integrate language into multi-themed design systems and evolving product experiences.
- Help define principles and patterns for product language that scale across features, themes, and user journeys without fragmenting the brand voice.
- Bring a strong editorial point of view to product writing, elevating functional copy into thoughtful, human language while respecting constraints and accessibility best practices.
Write and edit high-impact work
- Personally write and/or heavily edit core brand narratives, key launches, campaigns, and flagship content.
- Collaborate with Marketing, Product, Comms, and other teams to shape messaging early, not just polish at the end.
- Provide thoughtful feedback and direction to writers and non-writers alike.
Requirements
- 8+ years of brand writing or copy experience, either in-house or in agency environments, with clear ownership over voice, messaging, and narrative direction.
- A strong portfolio of brand writing demonstrating excellent storytelling across channels (web, campaigns, lifecycle, product-adjacent copy, comms), with clear examples of tone-of-voice leadership and editing.
- Demonstrated experience leading large-scale initiatives such as brand voice systems, messaging frameworks, websites, campaigns, product launches, or sales / BD enablement materials.
- Exceptional taste and editorial judgment, with the ability to simplify complex ideas into clear, compelling, and confident narratives that are aligned to our business objectives.
- Proven ability to set and uphold a brand voice, guiding others’ writing while maintaining consistency and quality at scale.
- Comfortable collaborating closely with product, product marketing, design, and growth teams, helping shape how the brand shows up across product experiences and customer touchpoints.
- A strong B2B editorial mindset, able to elevate rough drafts—whether written by humans or generated with AI—into polished, on-brand work.
- Demonstrated success in cross-functional collaboration with marketing leadership, design leadership, product marketers, business development, and external partners.
- Comfortable providing creative direction and feedback to outside agencies, freelancers, and contractors.
- Ability to mentor and uplevel other writers and non-writers, helping teams become stronger storytellers without becoming a bottleneck.
- Excellent communication skills, able to clearly articulate writing decisions, narrative strategy, and brand principles.
- Already integrating AI into your writing workflows, with experience prompting, shaping, editing, and scaling AI-assisted brand copy.
- Low ego, highly collaborative, enjoys jamming with teammates and iterating in the open.
- Experience working with remote, distributed teams across time zones.
Benefits
What You'll Get
- A full-time position, with a competitive salary based on experience. The base salary for this role is: $130k - $165k. We use market data and consider your job family, background, skills, experience, and U.S. work location to determine compensation within our established pay range.
- Fully remote work environment with home office set-up allowance.
- Real and lived work-life balance - Company perks include no pre-set vacation limits (with a top-down culture of taking meaningful PTO every year!), parental leave benefits, and a corporate value of working sustainably and putting families first.
- Competitive benefits package that includes numerous health and wellness benefits.
- 401(k) plan, with employer contributions to the same.
- Opportunity to work with amazing people who are passionate about their mission, thriving in a fully-remote work environment, and learning and growing every day.
At this time, Renew Home is unable to sponsor or take over sponsorship of employment visas. Candidates must be authorized to work in the United States without current or future immigration from the company, including training plans for foreign students.
EQUAL OPPORTUNITY EMPLOYER
Individuals seeking employment at Renew Home are considered without regard to race, color, religious creed, sex, gender identification, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.