BCLC exists to generate win-wins for the greater good.
For our people, our players, our communities, our industry, and our planet.
Lottery | Casino | Sports
Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.
We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.
Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.
We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.
For those who prefer working in a community with others, we have two beautiful offices in convenient locations:
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2940 Virtual Way, Vancouver
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74 Seymour Street W, Kamloops
This is a Temporary > or = 12 Months, Full Time opportunity until August, 2027.
Expected Salary Range: $84,981.00 - $106,227.00 - $132,784.00
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Our typical hiring range will be +/- 5% of the midpoint shown above
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Factors influencing this decision include qualifications and market conditions for the role
The Company
For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.4 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.
Job Summary:
The Senior Specialist, iGaming Business Development supports the growth and optimization of the iGaming portfolio through business insights, performance analysis, and cross-functional collaboration. This role partners closely with internal teams and B2B stakeholders to translate player, product, and financial performance data into actionable insights that inform business decisions, optimize programs, and improve commercial outcomes.
This role leads and facilitates customer relationships, as well as, understands customer needs, representing both BCLC and B2B needs in a mutually beneficial manner. The Senior Specialist will utilize their knowledge of the product lines and provide analytical oversight and strategic guidance across B2B initiatives, technology enhancements and partner programs.
Key Accountabilities:
- Maintains a strong understanding of BCLC and PlayNow strategies across Marketing, Analytics, Product, CRM, and Technology, and applies this knowledge to support B2B and Business Development initiatives through insight-driven recommendations.
- Monitors and evaluates the performance of B2B programs, partnerships, and initiatives by analyzing revenue, player behaviour, engagement, and operational metrics to identify trends, risks, and opportunities.
- Develops clear, insight-based narratives that explain performance results and support decision-making for internal stakeholders and B2B partners.
- Partners with internal teams to support the planning, prioritization, and evaluation of B2B-related product, technology, and process enhancements, representing business needs and performance considerations.
- Acts as the business representative for B2B initiatives by ensuring requirements, success metrics, and performance outcomes are clearly defined and measured throughout implementation.
- Supports the development and refinement of B2B and Business Development plans by contributing analysis, forecasts, and performance outlooks that inform medium- to high-impact decisions.
- Manages day-to-day oversight of the business development portfolio with a focus on performance tracking, issue resolution, and continuous improvement rather than transactional sales activity.
- Builds and maintains strong relationships with B2B counterparts, using data and insights to align priorities, manage expectations, and drive mutually beneficial outcomes.
- Collaborates with operational stakeholders to define, refine, and improve processes, ensuring delivery initiatives remain focused on player experience, performance outcomes, and business value.
Minimum Required Qualifications
Education and Experience
- Post-secondary degree in Sales, Marketing or Business Administration;
- 4 to 6 years in eGaming including experience working with Marketing, Product, CRM, and managing key stakeholder relationships
- 5 or more years of experience in the Gambling industry;
- An equivalent combination of education and experience may be considered;
Technical Requirements
- Understanding of basic revenue forecasting, profit management and business planning concepts;
- Thorough understanding of BCLC’s and PlayNow’s strategic direction with an ability to represent those strategies to current and potential partners
- Extensive understanding of PlayNow platform systems and vendors;
- Exceptional communication, public relations and presentation skills with the ability to negotiate and influence the decision making process;
- Demonstrated ability to navigate ambiguous/unknown territories by drawing parallels where possible, and using as much evidence-based judgment as possible;
- Excellent interpersonal skills with an aptitude to influence and speak to a variety of audiences in order to achieve mutually beneficial outcomes;
- Knowledge of the gaming industry and an understanding of the inherent issues and risks with this entertainment channel both within BC and other jurisdictions;
- Knowledge of Gaming criteria under the Criminal Code of Canada is preferred;
- Computer skills – MS office suite.
What’s in it for you
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Robust wellness programs to enhance your physical, mental, social, financial and career well being
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We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
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Our Play It Forward program provides volunteer hours for our people each year
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See all our rewards here
However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.
We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.
Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!
Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!
If you require accommodation so you can be at your best in the interview, please let us know: [email protected].
All candidates must be at least 19 years of age and legally eligible to work in Canada
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