Role Overview
The Senior Manager, Paid Media will own the strategy, execution, and performance of Netwrix’s paid media programs across Google Ads, LinkedIn Ads, Meta Ads, and numerous other channels. This team lead will combine deep platform expertise with analytical rigor and a strong test-and-iterate mindset to continuously improve performance and efficiency.
This role requires someone comfortable marketing complex, technical solutions to highly informed buyers (security leaders, IT professionals, compliance stakeholders). You will work closely with Product Marketing (PMM) to ensure ad messaging clearly articulates differentiated value and aligns with real-world buyer pain points. You’ll also partner closely with Netwrix’s Creative Director and Design Team to ensure strong, design-led, and cohesively-branded creative is at the forefront of our storytelling (and helping drive strong CTRs).
The ideal candidate brings strong performance marketing fundamentals, hands-on execution ability, team leadership experience, and enthusiasm for leveraging AI tools to drive productivity and performance gains.
Key Responsibilities
Paid Media Strategy & Ownership
- Own global paid media strategy and execution across Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads, Meta Ads, Microsoft Ads (Search), Reddit Ads.
- Review & listing platforms (Capterra)
- Develop full-funnel acquisition strategies aligned to pipeline and revenue targets.
- Allocate budget dynamically across channels, regions, and product lines to maximize ROI.
- Build scalable account structures that support segmentation by Product line, Buyer persona, Industry vertical, Account tier, Geographic region, Sales pipeline vs. ecommerce,
- Ensure strong integration with landing page strategy, CRO efforts, and marketing automation workflows.
Performance Optimization & Experimentation
- Lead a disciplined, ongoing test-and-learn program across: Ad creative, Messaging, Targeting strategies, Bidding models, Audience segmentation, Offer positioning
- Implement structured experimentation frameworks (hypothesis → test → analyze → scale).
- Drive improvements in: Cost per High-Value Leads / Opportunities, Pipeline contribution, ROAS, Customer acquisition cost
- Establish performance benchmarks and continuously raise the bar
- Conduct deep post-mortem analyses to uncover scaling opportunities
Data, Analytics & Attribution
- Build and maintain robust reporting frameworks aligned to revenue impact.
- Partner with Marketing Operations and RevOps to ensure: Accurate tracking, Clean campaign attribution, Proper CRM and marketing automation integration
- Move beyond platform metrics to focus on: Pipeline, Revenue, Deal velocity, Customer quality
- Identify inefficiencies and proactively recommend structural improvements
- Translate data into clear executive-ready insights
AI-Enabled Marketing & Tooling Innovation
- Integrate AI tools into daily workflows to increase speed and performance, including: Creative generation, Ad variation development, Audience analysis, Bid optimization insights, Competitive intelligence, Ongoing (automated) keyword research
- Evaluate emerging AI tools for paid media efficiency.
- Develop or collaborate on building lightweight internal tools, scripts, or automations to: Improve campaign setup speed, Enhance testing velocity, Surface performance insights faster.
- Champion a culture of intelligent automation and productivity.
Messaging & Cross-Functional Collaboration
- Partner closely with Product Marketing to translate technical value propositions into high-performing ad messaging, ensure alignment with product positioning and competitive differentiation and align campaigns to launches, vertical plays, and solution narratives
- Provide feedback loops to PMM on which messaging themes resonate most with technical buyers
- Collaborate with Content, Creative, and Web teams to improve landing page relevance and conversion rates
- Support Sales alignment by ensuring paid media efforts reflect ICP priorities and territory focus
Team Leadership & Vendor Management
- Directly manage or mentor paid media specialists (internal and/or agency)
- Drive team accountability to OKRs and take full ownership of KPI targets across paid media performance
- Coach team members on advanced optimization techniques
- Manage agency relationships where applicable
- Build a high-performance culture grounded in ownership, experimentation, and data discipline
Required Qualifications
- 7+ years of hands-on paid media experience, including enterprise B2B environments
- Deep expertise in: Google Ads (advanced structure, bidding, and scaling strategies), LinkedIn Ads (B2B segmentation, ABM alignment), Meta Ads (prospecting and retargeting strategies)
- Demonstrated track record of managing substantial budgets and delivering measurable pipeline and revenue impact
- Strong analytical skills with comfort navigating multi-touch attribution environments
- Experience marketing complex or technical products to sophisticated buyers
- Proven ability to design and execute structured testing frameworks
- High level of comfort leveraging AI tools in daily marketing workflows
- Strong communication skills with the ability to present insights to executive stakeholders
- Fluency in English
Preferred Qualifications
- People management experience
- Experience building automation scripts or lightweight internal tools
- Experience with ABM programs and intent data platforms
- Familiarity with B2B SaaS metrics and revenue operations alignment
- Experience working across global or multi-regional markets
Success Metrics
This role will be evaluated on:
● Pipeline generated from paid media
● Paid media-sourced revenue
● Cost efficiency (CPL, CPQL, ROAS, CAC)
● Testing velocity and performance improvement rate
● Channel scalability
● Strategic innovation in AI-driven marketing execution
● Team development and operational excellence
What We’re Looking For
● Highly analytical and performance-driven mindset.
● Curious, experimental, and constantly optimizing.
● Comfortable operating in technical subject matter areas.
● Proactive problem solver who builds, not just manages.
● Strong collaborator who can bridge technical product messaging and paid acquisition performance.
● Bias toward action and measurable impact.
Our Values
At Netwrix, our values guide every action:
- Next-Level Customer Focus -Customers first, always. We listen, protect, and go the extra mile— because their success is our mission.
- Excellence - We set high standards and take pride in delivering exceptional results. We celebrate wins, seek constant improvement, and address shortcomings professionally.
- Transparent Ownership - We celebrate our successes, own up to our mistakes, communicate openly, and face challenges head-on with a genuine commitment to doing the right thing.
- Winning with Clear Thinking - We value clarity, find straightforward solutions to complex problems, and make swift, effective decisions.
- Relentless Innovation - We continually seek better ways to serve our customers and stay ahead. We foster creative thinking, and we embrace new approaches.
- Industry-Leading Expertise - We take pride in our expertise and continuously seek to learn and share knowledge, striving to be the trusted experts our customers rely on.
- eXceptional Together - We believe in the power of collaboration and diverse perspectives. By valuing each other’s strengths, we achieve outcomes that surpass individual contributions.
Join us in a culture where integrity, respect, and hard work are foundational. Be part of a team dedicated to making a lasting impact.
Why You’ll Love Working at Netwrix
- Competitive Health Benefits
- Continuous Learning and Development Opportunities
- Team-Oriented, Collaborative, and Innovative Work Environment
- Regular Company Town Halls to Keep You Informed
- Opportunities for Career Growth and Advancement
We pride ourselves on a culture that truly values employee input across various backgrounds and experiences. We look forward to welcoming new talent who can help us further our mission.
Netwrix Corporation and its wholly owned subsidiaries are Equal Opportunity Employers (EEO) and welcome all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
Please let us know if you require any accommodation.