Summary
SafetyChain Software is hiring a Senior Manager of Customer Marketing to own the programs that turn our enterprise customers into advocates, expansion opportunities, and long-term revenue multipliers. This is a high-visibility role that sits at the intersection of retention, growth, and brand — directly tied to the NRR and expansion pipeline that drive SafetyChain's next stage of growth.
You'll lead our customer lifecycle programs, executive roundtables, Customer Advisory Board, annual Customer Summit, and advocacy engine — working closely with Sales, Customer Success, Product Marketing, and the Executive team. If you've marketed to $100M+ enterprise accounts, understand the complexity of long sales cycles, and want to build something that actually moves a revenue number, this role was written for you.
We're also an AI-forward team. We expect this person to actively use AI to work faster, test more, and operate at a level of output that goes beyond their headcount. If you've already figured out how to use AI to scale your marketing work — and you think of it as a core part of your craft, not an experiment — you'll fit right in.
Who We Are
SafetyChain is a rapidly scaling B2B SaaS provider revolutionizing plant management for Food and Beverage manufacturers by improving yield, maximizing productivity, and ensuring compliance.
Our customers include some of the most recognizable names in food and beverage manufacturing — Tyson Foods, Clif Bar, Driscoll’s and dozens of others operating under serious compliance and operational pressure. We grow when our customers succeed and bring us deeper into their operations. That makes customer marketing one of the most strategically important functions in the company.
What You'll Do
In a high-impact, high-visibility role, the Senior Manager of Customer Marketing will play a critical role in scaling our customer marketing motion — working closely with Sales, Customer Success, Product Marketing, and the Events team. If you've marketed to $100M+ revenue enterprise accounts, thrive in strategic sales cycle environments, and are passionate about turning customers into advocates and revenue multipliers, this is the opportunity for you.
Key Responsibilities
Lifecycle Marketing & Revenue Impact
- Plan and execute customer lifecycle campaigns that drive adoption, satisfaction, expansion, and renewal
- Partner with Account Management and CS to identify and prioritize expansion-ready accounts for ABM-style campaigns and plays
- Align programs with revenue goals — measuring marketing's influence on pipeline creation, expansion deal velocity, and NRR
Customer Advocacy & Storytelling
- Develop and manage a steady pipeline of customer stories, references, and testimonials
- Collaborate with Product Marketing, CS and implementation to deploy assets across the customer journey, supporting acquisition, expansion, and retention
- Activate customers as brand champions through reviews, referrals, speaking engagements, and peer communities
Customer Events: Summit, CABs & Executive Roundtables
- Co-lead planning and execution of ChainReaction, our annual Customer Summit: content strategy, customer speakers, customer communications, and advocacy integration
- Coordinate Executive Customer Advisory Board (CAB) initiatives with product team — meeting logistics, content planning, follow-ups, and engagement strategies
- Plan and run Executive Roundtable programs that create high-value peer conversations for senior customer stakeholders and deepen strategic account relationships
- Work closely with Customer Success, Product, and the Exec team to shape CAB and roundtable programming that aligns with product feedback loops, roadmap influence, and account growth
Enablement & Asset Management
- Develop customer-facing collateral, reference repositories, and internal toolkits to support Sales and Customer Success in driving value-focused conversations
- Maintain a well-organized library of logos, quotes, videos, and reference materials for internal and external use
Reporting & Optimization
- Track key metrics including advocacy participation rates, reference win rates, campaign influence on pipeline, and NRR contribution
- Provide actionable insights to improve performance and demonstrate marketing impact across the customer lifecycle
What You'll Need (Requirements)
- 5–7 years of experience in B2B marketing, with 2–3 years in customer marketing or customer advocacy roles
- Experience marketing to Enterprise-level customers with $100M+ in revenue and long, complex sales cycles
- Strong grasp of account-based marketing (ABM) principles, customer segmentation, and customer lifecycle tactics
- Demonstrated success leading customer events, summits, or CABs
- Exceptional storytelling, content development, and project management skills
- Data-driven mindset with experience measuring influence on pipeline and retention
- AI-forward operator — you actively use AI tools to accelerate content creation, campaign building, and program operations. You've built workflows that let you produce more, test faster, and operate above your bandwidth. This is a core expectation, not a bonus.
- Strong collaboration and communication skills, with experience working cross-functionally across Sales, CS, Product, Marketing and executives
- Preferred: Experience in vertical B2B SaaS — familiarity with manufacturing, supply chain, food & beverage, or similarly complex operational industries is a meaningful advantage
- Tools: Salesforce, marketing automation platforms, project management tools, and advocacy platforms
Success in This Role Looks Like
- Customer lifecycle programs are directly tied to measurable expansion revenue, NRR improvement, and reduced churn
- Reference and advocacy pipeline shortens sales cycles — win rates on referenced deals improve
- CAB members and Executive Roundtable participants become documented case study contributors and active references
- The annual Customer Summit delivers high-impact experiences that deepen relationships and generate stories that fuel pipeline for the next 12 months
- You become the go-to partner for implementation and Customer Success on everything post-sale marketing
Our Values
- Quality Above All: Build the best and most effective experiences for our teams and our customers
- Work Smart: Drive operational excellence that maximizes productivity and delivers superior value to customers
- Innovate for Impact: Pioneer solutions that enhance manufacturing processes and outcomes, benefiting both our industry partners and the consumers they serve
- Grow Together: Create strong, inclusive partnerships with customers, working as One Team with hustle and heart to drive mutual success and innovation
- Integrity in Action: Operate with honesty, transparency, and respect, fostering trust with our customers and our peers
Things that Make the Job Awesome
- Competitive compensation plan
- Opportunity for stock options
- Health benefits
- Self Care PTO Plan
- Flex Schedule
- Work From Home Flexibility
- Fast-growing tech company with real opportunity to grow with it
- Rewarding work solving a real problem for real people
- Annual investment in your professional development
Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status or any other characteristic protected by law applicable to the state in which you work.
Job Type: Full-time