A Place for Mom is building the future of senior care — and AI agents are at the center. We're looking for a Senior or Lead Product Manager to own the consumer-facing agentic experiences that help families navigate one of the most important decisions they'll ever make: finding the right care for a loved one.
This isn't a role where you'll write PRDs and toss them over the fence to engineers. You'll prototype with agentic tools, build your own agents and agentic workflows, ship experiments, and work shoulder-to-shoulder with engineering and design to bring intelligent, agent orchestrated experiences to life. If you've built something with Claude Code or OpenClaw on a weekend because you couldn't help yourself — we want to talk to you.
You're a product manager who builds. You have strong product fundamentals — you know how to define outcomes, run experiments, and ship things that create value — but you also have a deep, hands-on fluency with AI tools. You've built agents, written prompts that actually work in production, and you form opinions about model selection, tool use patterns, and evaluation frameworks. You're energized by the pace of change in AI and you stay ahead of it not by just reading newsletters, but by building things.
You combine technical depth with product instinct. You can evaluate whether an agentic approach is the right solution (not just the exciting one), design for the messy reality of LLM outputs, and make pragmatic tradeoffs between capability and reliability. You care about the user on the other end — in our case, families in a stressful, emotional moment — and you channel that empathy into products that genuinely help.
This role reports to the Director of Product and will be a critical member of our product team.
Own the product vision, roadmap, and execution for consumer-facing AI experiences — conversational agents, intelligent matching, automated guidance, and more.
Prototype rapidly. Use AI coding tools and agent frameworks to validate ideas before writing specs.
Define how AI agents interact with families across channels, designing for trust, accuracy, and helpfulness in a high-stakes care decision.
Ship iteratively with engineering, using experimentation and data to learn fast and scale what works.
Identify the highest-leverage opportunities where agentic experiences can improve family outcomes and business metrics.
Design and run experiments to validate product hypotheses, with rigorous measurement of impact on conversion, engagement, and satisfaction.
Stay ahead of the rapidly evolving AI landscape — evaluate new models, capabilities, and tools and translate them into product opportunities.
Work closely with engineering, ML, and design to define technical requirements, evaluation criteria, and UX patterns for AI-powered experiences.
Collaborate with marketing, and operations teams to ensure agentic experiences integrate seamlessly into the broader family journey.
Communicate product vision, progress, and results clearly to leadership and stakeholders.
5+ years of product management experience with a track record of shipping consumer-facing products that drive measurable outcomes.
Hands-on experience building with agentic tools — you've prototyped agents, written production prompts, or built AI-powered features (not just managed teams that did).
Fluency with AI development tools (e.g., Claude Code, Codex, LangChain, agent frameworks) and a habit of using them in your own workflow.
Strong experimentation mindset — experience designing A/B tests, analyzing results, and making data-informed product decisions.
Excellent product fundamentals: outcome-oriented thinking, crisp prioritization, and the ability to translate ambiguous problems into clear plans.
Strong technical communication skills — you can go deep with engineers on system design and explain AI tradeoffs to non-technical stakeholders.
For Lead level: 7+ years of experience with demonstrated ability to mentor other PMs and drive product strategy across multiple workstreams.
AI-native from day one. This isn't an "add AI to existing product" role. You'll define how agentic experiences work at APFM from the ground up.
Real impact. Every family we help is navigating one of the hardest moments of their lives. Your work directly improves that experience.
Builder culture. We value PMs who prototype, experiment, and ship — not just PMs who make slides.
Foundational timing. You'll be shaping the agentic product strategy at a company that's evolving from a referral network into an intelligent care platform.
Compensation
Base Salary: $165,000 to $195,000 + 10% Bonus
Benefits:
401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
#LI-KT1
#LI-REMOTE
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.