Description
About the Role:
Peritia is seeking a strategic, hands-on marketing leader to build and scale a high-performing go-to-market engine serving biopharmaceutical and MedTech clients. This role operates as a true revenue partner to Sales and executive leadership, with direct accountability for pipeline generation, conversion support, and overall marketing ROI.
This leader will define Peritia’s market positioning, package services into compelling offerings, and build a repeatable demand generation engine across digital, events, and relationship-driven channels. The role requires a player-coach who can both set strategy and execute critical initiatives in a fast-paced, build-oriented environment.
Scope & Operating Context:
- Reports to: Executive Leadership (CCO or Head of Sales)
- Sales partnership: Direct alignment with Sales and Sales Operations, with shared pipeline and revenue goals
- Team: Initially structured as a lean, build-from-scratch function with a clear mandate to scale over time. Leverage external agency partnerships to supplement capabilities during early-stage development.
- Budget: Responsible for managing and optimizing a meaningful but efficiency-focused marketing budget
- Market: Complex, relationship-driven B2B services environment with long sales cycles and multi-stakeholder buying groups
Key Responsibilities:
Go-to-Market Strategy & Revenue Growth
- Define and lead Peritia’s go-to-market strategy aligned to revenue goals across all business lines.
- Translate strategy into clear, actionable execution plans with defined targets, KPIs, and success metrics.
- Build and actively manage a structured, repeatable demand generation engine across channels (website, conferences, webinars, LinkedIn, referrals, email).
- Partner closely with Sales and Sales Operations to ensure seamless execution from prospecting through pipeline conversion.
Ideal Customer Profile & Segmentation:
- Define and refine ICPs across biopharma and MedTech customers.
- Identify and prioritize key buyer personas (e.g., HEOR, Market Access, Clinical, RWE stakeholders).
- Align messaging and campaigns to complex buying committees and long sales cycles.
Positioning, Messaging & Service Offerings
- Set and continuously refine Peritia’s market positioning and differentiated value proposition.
- Work directly with practice leaders to package capabilities into market-ready, outcome-oriented service offerings.
- Create and deploy messaging frameworks, narratives, and sales enablement materials that are actively used by commercial teams.
- Enable Sales with high-impact materials that drive deal progression.
Brand, Content & Digital Marketing
- Own the vision and execution of Peritia’s digital presence, including website, LinkedIn, email, and other priority channels.
- Lead the creation of high-quality content and thought leadership (case studies, white papers, webinars) in partnership with subject matter experts.
- Actively manage and optimize digital channels to drive engagement, conversion, and lead quality.
- Ensure all content is consistently executed against brand standards, messaging frameworks, and proof points.
Demand Generation & Campaign Execution:
- Build and scale a structured, repeatable demand generation engine across channels: Website, LinkedIn, Email, Webinar, Conferences, and Referral/partner channels
- Design and execute multi-touch, multi-channel campaigns targeting defined ICPs.
- Own lead lifecycle strategy (lead ? MQL ? SQL ? opportunity).
- Implement and optimize nurture programs to support long sales cycles.
Events, Campaigns & Field Marketing
- Define the strategy for conferences, events, and integrated marketing campaigns aligned to growth priorities.
- Execute end-to-end event and campaign plans, including pre-event outreach, onsite activation, and post-event follow-up.
- Design and run multi-channel campaigns that generate and nurture leads through the funnel.
- Track and refine efforts based on pipeline generation, opportunity progression, and revenue impact.
Marketing Operations, Analytics & Team Leadership
- Establish the marketing operating model, including performance tracking, reporting, and analytics across all channels.
- Own and actively manage the marketing budget, optimizing spend based on performance and ROI.
- Implement tools, processes, and AI-enabled capabilities to improve execution, targeting, and measurement.
- Operate as a hands-on leader—balancing strategic direction with direct involvement in key initiatives.
- Build and develop a high-performing marketing team over time while fostering a culture of accountability and continuous improvement.
- Leverage agencies and external partners where appropriate.
- Foster a culture of accountability, speed, and continuous improvement.
Requirements
Qualifications:
- Bachelor’s degree in marketing, business, life sciences, or a related field.
- 10+ years of progressive marketing experience, including leadership responsibility.
- Demonstrated success building or significantly upgrading a B2B go-to-market engine in a consulting, services, or life sciences–focused organization.
- Experience marketing to biopharmaceutical and/or medtech companies; familiarity with consulting and/or vendor services supporting clinical development, HEOR/HTA, RWE, or related areas strongly preferred.
- Proven track record in productizing services or solutions and marketing outcome-based or value-driven offerings.
- Hands-on experience overseeing website redesigns, digital marketing programs, and social/LinkedIn strategies with measurable pipeline impact.
- Demonstrated ability to plan and execute conference and event strategies, including ROI measurement and integration with sales processes.
- Experience managing a meaningful marketing budget with clear performance and ROI accountability.
Skills and Attributes:
- Strong strategic thinker with the ability to translate vision into actionable, measurable plans.
- Deep understanding of modern B2B marketing, including digital, content, events, and marketing operations.
- High level of comfort with data, analytics, and newer technologies (including AI-enabled tools) to enhance targeting, messaging, and prospecting.
- Excellent communication, storytelling, and presentation skills, with the ability to collaborate and influence across senior stakeholders.
- Demonstrated ability to pivot between leading at a strategic level and executing tactical activities to move work forward in a fast-paced environment.
- Strong people leadership skills, with experience building teams and fostering a collaborative, accountable culture.
Success Metrics/Deliverables:
- Establish a repeatable demand generation engine with consistent pipeline output
- Improve pipeline coverage ratio and lead-to-opportunity conversion rates
- Launch clearly defined, market-ready service offerings
- Build foundational marketing infrastructure (processes, tools, reporting)
- Demonstrate a measurable increase in marketing-sourced and influenced pipeline
Working Style & Culture:
- High accountability, results-oriented environment.
- Fast-paced, build-and-iterate mindset.
- Close collaboration with executive leadership and commercial teams.
- Emphasis on ownership, initiative, and continuous improvement.
Location & Travel:
- Flexible/remote (as applicable).
- Travel required for key conferences, client meetings, and team collaboration.