Omnicom Media is the media services division of Omnicom Group Inc., delivering transformational experiences for consumers and clients. As a Senior Associate, you will develop effective media plan recommendations and ensure that client media requirements are executed accurately and timely.
Responsibilities
- Participate in an audience-first strategic planning philosophy
- Seek a consumer-centric view in all strategic thinking
- Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
- Provide point-of-view on various offerings in the marketplace
- Participate in brainstorming sessions
- Create media plan recommendations and alternatives
- Select media vehicles and determine scheduling
- Investigate creative, innovative approaches to strategically reach the target consumer
- Analyze competitive activity in the marketplace
- Execute the media plan
- Recommend optimizations after reviewing the campaign results
- Generate tactical alternatives based on client needs and requests
- Measure media performance to determine the extent to which the original objectives and strategies were met
- Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
- Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
- Study demographic data and consumer profiles to identify desired target audiences
- Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
- Have a complete grasp on budgets and revenues
Skills
- 1+ of experience with offline and digital media planning
- A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
- Strong task management and interpersonal communication
- Ability to collaborate and work as part of a team
- Strong presentation skills
- Strong organizational skills
- Excellent skills in MS Office (Excel, Word, PowerPoint)
- Basic knowledge of 3rd Party AdServing
- Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools
- Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. It was founded in 1996, and is headquartered in New York, US, with a workforce of 10001+ employees. Its website is http://www.omnicommedia.com.