Note: The job is a remote job and is open to candidates in USA. Perceptive Inc. is seeking a Business Development Representative II (BDR II) to drive growth through strategic lead generation and qualification. The role involves researching potential leads, managing CRM data, and collaborating with sales team members to ensure a steady pipeline of qualified leads.
Responsibilities
- Research and identify potential leads through outbound prospecting (phone calls, emails, social media) and inbound lead follow-up
- Qualify leads based on specific criteria and set up meetings with the sales team and company conference representatives /attendees (when supporting lead generation for conferences)
- Effectively cold call and email leads, nurturing relationships and converting prospects into sales opportunities
- Accurately enter and maintain detailed records of customer interactions in the CRM system, ensuring data is up to date and properly categorized
- Work closely with Account Executives and Product Marketing Managers to develop targeted outreach strategies and ensure smooth transitions for qualified leads
- Generate and maintain a consistent pipeline of qualified leads and contribute to the achievement of sales targets
- Stay up to date with industry trends, product knowledge, and competitor activity to better engage with prospects and tailor outreach
- Track and report key performance metrics, including calls made, emails sent, meetings booked, and conversions, to ensure continuous improvement and goal alignment
Skills
- Bachelor's Degree or current matriculation with intent to complete in a life sciences, business, or related field is ideal
- Excellent verbal and written communication skills
- Strong interpersonal skills and the ability to build rapport quickly
- Self-motivated with the ability to work independently and as part of a team
- Ability to manage time effectively and handle multiple tasks
- Knowledge and experience with CRM software (e.g., Salesforce) is a plus, but not required
- Candidates located in MA preferred
- Will also consider candidates in the following states: CT, DE, MA, NH, NJ, PA
Company Overview
Expanding on their combined 50-year history, Perceptive provides best-in-class specialist support to global pharmaceutical, biotech, and clinical research organizations, spanning the complete R&D lifecycle, from discovery and preclinical through clinical development to post marketing. It was founded in 1996, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is https://www.perceptive.com.