Job Description
The Regional Director of Leasing & Marketing operates as the revenue manager, brand strategist, and support team member over a specified region of properties. They work parallel with a Regional Director of Operations to support the region’s Community Managers and site teams. The ideal candidate is organized, has exceptional customer services skills, is comfortable creating and reviewing analytical reports, and presenting on leadership calls.
Reports to: Regional Vice President of Leasing & Marketing
Direct Reports: None
Indirect Reports: Associate Community Managers, Leasing & Marketing Managers
Duties/Responsibilities: The duties listed below are an outline of the Regional Director of Leasing & Marketing’s responsibilities and should not be considered an all-inclusive list. As the needs of the organization change, these duties may be modified as needed.
Leasing & Marketing
- Provide support and oversight for all operational property marketing and leasing efforts to maximize the occupancy of the communities with the Regional Director of Operations.
- Evaluate market trends and consult with property to adjust marketing strategies upon review of weekly competitor velocity.
- Assist and monitor implementation of renewal and new lease campaigns and launch.
- Travel annually to conduct LEASE Sales Training.
- Audit and ensure compliance of digital footprint for each community as it relates to website, social media, and any ILS listings.
- Review 30 Day marketing plans and ensure execution of plans as needed.
- Aid property teams by advising on promotional item orders and needs for marketing event planning.
Financial Management
- Oversee the creation of the Annual Rate and Business Plans.
- Submit concession proposals and reforecasts.
- Track weekly rent growth progression for each site by evaluating YoY floor plan trends and market pre-leasing activity.
- Lead all communication with Asset Management on rate projections, adjustments, and market survey related topics.
- Develop and monitor the annual Advertising and Promotions budget.
General Administration
- Work with Community Managers to audit lease management systems and reporting.
- Ensure team members comply with corporate policies and government laws on Fair Housing.
- Ensure confidentiality of client, resident, and company information.
- Prepare agendas for weekly 3rd party ownership calls.
- Generate leasing analysis reports for Landmark senior and executive leadership team.
- Ensure quarterly physical inspections of the communities are completed, including exterior curb appeal, cleanliness and neatness of exterior and interior common area amenity spaces, the leasing tour route and model units, and facilities.
- Participate in weekly 4DX WIG sessions.
- Assist with bonus submission auditing.
Customer Service
- Maintain a high level of customer satisfaction by understanding the needs and expectations of residents, prospective residents, clients, and vendors.
- Ensure compliance of community team members on You Speak We Listen Programming.
- Assist Regional Director of Operations in developing reputation improvement plans and oversee the execution of plans as outlined.
- Assist in customer service calls that arise due to change in rate and specials offerings.
Education & Experience
- High School Diploma or equivalent required; Bachelor’s Degree strongly preferred.
- Minimum of 4 years’ experience of off-campus student housing leasing.
- Third party management experience preferred.
- Previous experience in a Community Manager, Traveling Support Specialist or Regional Director position preferred.
- Internal candidates must have minimum of 1 year experience as a Community Manager, Sales & Marketing Manager or Marketing & Leasing Specialist.
Preferred Knowledge, Skills, & Abilities
- Demonstrated proficiency in all areas of residential property management operations preferred.
- Demonstrated proficiency in Microsoft Office Suite or related software.
- Entrata or related software experience preferred.
- Must possess excellent communication and interpersonal skills.
- Must be able to manage one’s own time efficiently.
- Must possess strong analytical and decision-making skills.
Work Environment
- The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
- Travel: Up to 30% based on portfolio needs and budget.
Physical Demands:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
- The employee may infrequently drive a vehicle (intrastate and interstate travel) or be subject to air travel for purposes of Company business.
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Landmark Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.