Product Marketing Manager

Position Summary:

Penn Foster Group is seeking a strategic, insight-driven product marketing leader to join the Consumer Marketing organization as Product Marketing Manager. This role serves as the “brain” of consumer marketing- translating market, audience, and competitive insights into clear, differentiated messaging and go-to-market strategies that drive growth. Reporting to the Sr. Director of Consumer Marketing, this role also maintains a partnership with the B2B Marketing team to support employer- and partner-facing enablement needs. This manager will translate a deep understanding of customers, market trends, competitors, and our product value into marketing and GTM strategies that resonate and drive growth. Success in this role is defined by insight-led product positioning and effective GTM enablement that improves message clarity and launch performance, in close collaboration with Brand on narrative and storytelling. 

Essential Job Functions: 

• Directly manage and develop a Product Marketing Specialist, setting priorities, providing coaching, and ensuring high-quality, on-time deliverables.
• Develop and refine product messaging and positioning to ensure clarity and differentiation across program portfolios.
• Conduct market research and synthesize insights to inform strategy, messaging, and campaign priorities.
• Lead persona development and audience segmentation to guide targeting and personalization.
• Own competitive intelligence (positioning, offerings, pricing, trends) and translate findings into actionable strategic recommendations.
• Drive GTM strategy and enablement for new programs, features, and campaigns.
• Create and maintain messaging toolkits and enablement materials (value props, proof points, FAQs, battlecards, pitch narratives).
• Partner with Brand Strategy & Voice to ensure positioning informs brand messaging and differentiation is reinforced in-market.
• Partner with Content Strategy & Storytelling to provide audience insights, personas, and messaging inputs for content planning and personalization.
• Align with Web and Growth Marketing teams to ensure messaging and segmentation support web, paid, nurture, and conversion efforts.
• Collaborate with Product & CX teams on new program positioning, feature messaging, and feedback loops from learners and employers.
• Support B2B marketing and sales enablement by supplying market data, learner outcomes, and competitive proof points for partner pitches and collateral. 

Knowledge, Skills, Abilities: 

• 5+ years of experience in product marketing, market strategy, positioning, or related roles.
• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Demonstrated success developing messaging frameworks, personas, and segmentation that improve marketing performance.
• Demonstrated ability to lead and develop junior talent, including experience directly managing or coaching a specialist-level marketer.
• Strong competency in qualitative and quantitative market research methods and turning findings into strategy.
• Proven ability to lead and enable go-to-market launches across cross-functional teams.
• Experience supporting B2B marketing and/or sales enablement with proof points, narratives, and competitive materials.
• Excellent strategic storytelling and writing skills with the ability to simplify complex offerings into persuasive messages.
• Analytical fluency and comfort using performance, market, and win/loss data to guide decisions
• Strong project management and stakeholder alignment skills.
• Ability to lead through influence, collaborate across teams, and remain comfortable in a fast-paced environment with multiple competing priorities.

About Us:  At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future.  Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building diverse teams – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.  

What We Offer:  We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.