CREATIVE BRIEF Conference Presentation Design Project Title People Risk in Retail: What It’s Costing Your Business Audience Approximately 200 independent retail business owners attending a national conference. Many operate single-location or multi-location specialty retail stores. The audience is highly experienced operationally. The presentation should feel like a strategic business discussion, not an HR training session. Tone & Style The presentation should feel: • Modern • Executive-level • Clean and minimal • Slightly provocative • Confident and strategic Think consulting presentation style rather than corporate HR slides. Avoid: • Overly corporate templates • Clip art or stock HR graphics • Busy slides with lots of text • Excessive icons or graphics Design Direction Slides should emphasize: • Strong headlines • Minimal bullet points • Clear visual hierarchy • White space • Clean typography Many slides should function as headline statements rather than information-heavy slides. Example structure: Slide headline Short supporting statement or 2–3 bullets Interactive Slides (Slido) The presentation includes several audience polls using Slido. Please design slides that say: SLIDO POLL Examples: SLIDO POLL Where Are You Most Exposed? SLIDO POLL Compliance Confidence SLIDO POLL Manager Training These slides should visually stand out but do not require Slido integration. Content I will provide the full slide content and outline. The designer’s role is to: • Transform the slides visually • Create a consistent design system • Improve visual hierarchy and readability • Ensure the slides look strong on a large conference screen Slide Count Approximately 15–20 slides. Deliverables • Final editable PowerPoint (.pptx) • Clean and consistent slide design • Conference-ready layout and typography Timeline Completed within 5–7 days. Goal Create a presentation that feels professional, strategic, and impactful for a room of business owners, not a traditional HR presentation. Apply tot his job