Country: United Kingdom
City: Clevedon
Req ID: 522999
Job Type: Full Time
Workplace Type: Remote
Seniority Level: Mid-Senior Level
Hydro International, a CRH Company, is a leading global provider of advanced products, services and expertise to help municipal, industrial and construction customers to improve their water management processes, increase operational performance and reduce environmental impact. With over 40 years of experience and a reputation for engineering excellence, businesses, and public bodies all over the world rely on our products, services and integrated solutions to reduce flood risk, improve water treatment and protect the environment from water pollution. We have a network of over 80 distribution partners and serve customers in more than 40 countries. As part of CRH Infrastructure Products, we are leading the water management industry with innovative, sustainable solutions and a safety-first mindset.
National Sales Manager
Location: UK (National role)
Function: Sales
Reporting to: Sales Director
Lead. Inspire. Deliver Growth.
We are seeking an experienced National Sales Manager to lead our UK sales organisation and drive sustainable commercial growth across our stormwater and wastewater markets.
This is a senior leadership role with national responsibility, offering the opportunity to shape sales strategy, develop high‑performing teams, build long‑term customer partnerships, and make a meaningful impact on the success of the business.
The Role
As National Sales Manager, you will be responsible for leading and developing a UK‑wide external sales team to achieve annual sales targets and long‑term strategic objectives. You will balance day‑to‑day commercial delivery with strategic planning, market development, and people leadership.
You’ll work closely with senior leaders and cross‑functional teams including marketing, operations, and finance to ensure a joined‑up commercial approach that delivers value for customers and the wider business.
Key Responsibilities
- Lead and motivate a nationwide sales team to deliver revenue, margin, and growth targets
- Define and execute national sales strategies across stormwater, wastewater, municipal, infrastructure, residential, and commercial markets
- Build strong, professional relationships with key customers, partners, and industry stakeholders
- Monitor sales performance, pipeline activity, and forecasts, providing clear reporting and insight to senior leadership
- Prepare and present monthly, quarterly, and annual sales updates and forecasts
- Contribute to a rolling three‑year business plan, including commercial strategy, systems development, and talent planning
- Collaborate with Marketing on product launches, brand consistency, and market positioning
- Recruit, develop, coach, and retain high‑performing sales professionals
- Ensure compliance with Health & Safety legislation and quality and environmental standards
About You
You are a commercially astute sales leader with a proven track record of leading national or regional sales teams and delivering results in complex, technical, or industrial markets.
You’ll bring:
- Significant experience managing and developing commercial sales teams
- Strong understanding of capital equipment sales and specification‑led markets
- Demonstrated ability to build and execute sales strategies aligned to business goals
- Excellent leadership, communication, and stakeholder‑management skills
- Commercial and financial awareness, with strong forecasting and reporting capability
- A proactive, self‑motivated approach with the resilience to lead through change
- Experience using CRM systems and sales performance tools
- A BSc (or equivalent) in Sales, Business Administration, or a relevant discipline
Experience within stormwater, wastewater, infrastructure, or adjacent industrial sectors is highly advantageous.
Why Join Us?
We offer a competitive reward and benefits package designed to support your wellbeing, security, and professional development:
- Life Cover – 2 × annual salary
- Pension scheme
- Company sick pay policy
- Minimum of 25 days holiday per annum plus Bank Holidays
- Mental Health First Aiders and access to wellbeing support programmes
- Ongoing Training & Development to support your career growth
About Us
Hydro International, a CRH Company, is a leading global provider of advanced products, services, and expertise to help municipal, industrial and construction customers to improve their water management processes, increase operational performance, and reduce environmental impact. With over 40 years of experience and a reputation for engineering excellence, businesses, and public bodies all over the world rely on our products, services, and integrated solutions to reduce flood risk, improve water treatment, and protect the environment from water pollution. We have a network of over 80 distribution partners and serve customers in more than 40 countries. As part of CRH Infrastructure Products, we are leading the water management industry with innovative, sustainable solutions and a safety-first mindset.
What Hydro International Offers You
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A culture that values opportunity for growth, development, and internal promotion
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Highly competitive salary package
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Comprehensive secondary benefits
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Significant contribution to your pension plan
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Excellent opportunities to develop and progress with a global organization
Connect your future to CRH
We are curious to learn more about you. At CRH, we believe our mutual differences contribute to the healthy, productive, and enjoyable workspace we create. Please introduce yourself and send us your application.
Is this role not for you, but do you know someone who would love to join the team? Please let us know!
CRH finds it important that vacancies are shared to individuals that may find them interesting and/or could be suitable for the role
Please contact our recruitment team at [email protected].
CRH is an equal opportunity employer. We are committed to creating an inclusive work environment for all employees and actively encourage applications from all sectors of the community.
Benefits/perks listed above may vary depending on the nature of the employment with CRH and the country where you work.
Please note that we cannot accept any applications submitted through email for GDPR purposes. Candidates must apply through our job portal.
We do not accept candidate introductions for this position from recruitment agencies, unless you have been instructed to do so by our recruitment team.