Marketing Manager

About GitHub: GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot.
Locations: In this role you can work from Remote, India
Overview:

GitHub is expanding its Marketing team and seeks experienced professionals to enhance our marketing efforts. As a Marketing Manager, you will analyze key performance indicators and collaborate on marketing strategies. The ideal candidate will take part in shaping GitHub’s marketing strategies, driving impactful campaigns that reach developers worldwide while gaining valuable insights into data-driven decision-making, market trends, and cross-functional collaboration.

Responsibilities:

• Analyze key performance indicators for programs, products, or audiences to identify insights that influence marketing and business planning decisions and present these insights during regular business review meetings.
• Assist in developing project management plans to ensure the successful delivery of low complexity projects and support senior colleagues by leveraging existing resources to manage project scope and resources effectively.
• Collaborate with internal teams to develop and implement marketing campaigns, programs, and promotions for specific business areas, ensuring alignment with overall business objectives.
• Define and manage the execution of test-and-learn experiments to enhance business outcomes, often in partnership with engineering and analytics teams, and recommend actions based on the results.
• Support the development of stakeholder relationships, escalate issues as needed, and engage with team members to analyze results, identify themes, and generate business recommendations.
• Track customer feedback and work with customer support teams to develop engaging customer experiences, ensuring that diversity, inclusion, and accessibility are considered.
• Examine performance data and trends to develop insights and make recommendations for corrective actions and optimization, sharing relevant details with internal stakeholders.
• Oversee brand consistency across all marketing channels and materials, ensuring that all communications align with the company's brand values and messaging.
• Manage and optimize marketing budgets to maximize ROI, ensuring that all marketing activities are cost-effective and aligned with business goals.

Qualifications:

Required Qualifications:

• 5+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field,
  • OR bachelor's degree in business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field,
  •  OR equivalent experience.

Preferred Qualifications:

• 3+ years' experience working in the software development industry
• 2+ years' experience working with marketing analytics tools and technologies (e.g., Marketo, Salesforce, PowerBI)
• Experience in brand positioning, storytelling, and messaging to drive customer engagement and differentiation in the market.
• Experience in A/B testing, growth marketing tactics, and conversion rate optimization (CRO) is a plus.

GitHub Leadership Principles:

GitHub values

• Customer-obsessed
• Ship to learn
• Growth mindset
• Own the outcome
• Better together
• Diverse and inclusive

Manager fundamentals

• Model
• Coach
• Care

Leadership principles

• Create clarity
• Generate energy
• Deliver success

Who We Are: GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.
Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.
Join us, and let’s change the world, together.
EEO Statement: GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!