Educational Insights is a family-owned company dedicated to bringing learning to life through innovative educational toys. They are seeking a Social Media Marketing Coordinator to drive brand growth by creating high-quality video content and executing social campaigns across various platforms.
Responsibilities
- End-to-End Content Creation: Lead the ideation, production, and post-production of high-frequency video content for TikTok and Instagram
- Strategic Campaign Execution: Plan and launch four major integrated social campaigns within your first six months, ensuring alignment with email marketing and retailer activity
- Community & Influencer Growth: Act as the primary bridge to our creator community, overseeing two quarterly influencer campaigns in collaboration with our agency partners
- Data-Driven Optimization: Perform monthly deep-dives into social insights to move beyond 'vanity metrics' and optimize content for maximum reach and conversion
- Trend Monitoring: Bring three fresh, trend-aligned content ideas to the team weekly to keep the brands at the forefront of the pet industry
Skills
- 1–2 years of experience in social media, influencer/creator programs, or digital marketing with an emphasis on video production
- A portfolio that demonstrates an ability to craft digital stories that capture attention and drive measurable engagement
- Proficiency in Word, Excel, social media management and end-to-end video editing tools
- Strong written and verbal skills with the ability to manage budgets, vendors, and cross-functional tasks effectively
- Bachelor's degree in Marketing or Similar Field
- Experience with Sprout Social, CapCut and Canva
Benefits
- Profit sharing bonus potential
- 401k matching
- A variety of other benefits
Company Overview
Educational Insights create unique and innovative toys, games, and classroom tools for today’s kids! It was founded in 1962, and is headquartered in Gardena, California, USA, with a workforce of 11-50 employees. Its website is http://www.educationalinsights.com.