AvaSure is revolutionizing healthcare with cutting-edge virtual care solutions that protect patients and empower clinical teams. We’re proud of our collaborative culture where innovation thrives and every team member is valued. Want to be part of something meaningful? Apply today and help us shape the future of healthcare!
Position Summary:
The Manager of AI/Digital Marketing is responsible for leading the strategy, execution, and optimization of cross functional digital and marketing initiatives with a strong emphasis on AI-driven tools, data, and innovation. Reporting to the Sr. Director of Marketing, this role oversees the Digital Marketing Specialists and drives performance across paid media, GEO/SEO/SEM, email, marketing automation, content distribution, and emerging digital channels.
This role partners closely with cross-functional teams to leverage AI, analytics, and customer insights to enhance campaign effectiveness, improve customer engagement, and support business growth. The Marketing Manager ensures best practices, fosters a culture of experimentation and continuous improvement, and develops high-performing talent to deliver measurable, scalable digital marketing results aligned with organizational goals.
Responsibilities:
- Lead the strategy, planning, and execution of AI-enabled digital marketing programs across paid media, GEO/SEO/SEM, email, marketing automation, web, and social channels.
- Manage, coach, and develop Digital Marketing Specialists, Sales Development Resources and others related to lead generation - fostering strong performance, accountability, and continuous skill development.
- Identify, implement, and optimize AI tools and technologies to enhance audience targeting, personalization, content performance, and campaign efficiency.
- Partner with the Sr. Director of Marketing to translate business goals into scalable digital and AI marketing strategies.
- Analyze campaigns, events, SDR performance using data, dashboards, and advanced analytics to deliver actionable insights and drive continuous optimization. Reporting for demand generation performance lead, opportunity to close win/loss.
- Oversee digital marketing budgets, ensuring efficient spend, ROI optimization, and performance tracking.
- Collaborate cross-functionally with brand, content, sales, IT, and analytics teams to ensure integrated and consistent marketing execution.
- Stay current on emerging AI, digital marketing, and MarTech trends, recommending innovations and best practices.
- Ensure compliance with data privacy regulations, brand standards, and internal governance related to digital and AI initiatives.
- Establish testing frameworks (A/B, multivariate, AI-driven experimentation) to continuously improve campaign performance and customer engagement.
Competencies:
- Strategic Thinking & Business Acumen: Ability to align digital and AI marketing initiatives with organizational objectives, make data-informed tradeoffs, and prioritize efforts that drive measurable business impact.
- People Leadership & Talent Development: Demonstrated skill in leading, coaching, and developing high-performing teams, fostering engagement, accountability, and continuous learning among Digital Marketing Specialists.
- Change Leadership & Innovation Mindset: Comfort navigating ambiguity and leading teams through evolving technologies, AI adoption, and digital transformation while encouraging experimentation and calculated risk-taking.
- Cross-Functional Collaboration & Influence: Strong ability to partner with stakeholders across marketing, sales, analytics, IT, and leadership to drive alignment, gain buy-in, and execute integrated marketing strategies.
- Results Orientation & Optimization Focus: Consistent focus on outcomes, accountability, and continuous improvement, using insights and feedback to refine strategies and improve performance over time.
Supervisory Requirements:
- Lead marketing team members.
Education & Experience:
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field required
- Master’s degree or professional certifications (e.g., Digital Marketing, Marketing Analytics, AI/MarTech platforms) preferred
- 5–8 years of progressive experience in digital marketing, with hands-on responsibility for multi-channel digital campaigns
- 2–4 years of people management experience, including leading and developing specialist-level marketing talent
- Demonstrated experience applying AI, automation, and data-driven approaches to digital marketing strategy and execution
- Strong background in performance marketing, analytics, and MarTech platforms (e.g., CRM, marketing automation, AI tools)
- Proven ability to partner with senior leaders and translate strategic objectives into measurable digital outcomes
Physical Demands & Working Environment:
- Must be able to sit for much of the workday with periodic walking and/or standing.
- Must be able to work in an office environment.
- This role requires approximately 25% travel.
Compensation & Benefits
- Base Salary Range: $125,000 - $145,000 per year.
- Bonus Eligibility: Yes, bonus eligible for non-sales roles.
- Benefits Offered:
- AvaSure sponsored Medical, Dental & Vision
- Safe Harbor 401K with Employer Matching up to 4%
- HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
- Flexible Time Off Plan & Paid Holidays
- Parental Leave
- Generous Tuition & Continuing Education Reimbursement available
- Employee Referral Bonus
FLSA Classification: Exempt
Position Type: Full-time
Location: United States | Remote
Why AvaSure?
As the pioneer and expert in inpatient telehealth, AvaSure has provided safer environments with over 2 million patients monitored and 200 million monitored hours. By continuing to reduce adverse events, and by optimizing workforce efficiencies for the nation's top health systems, AvaSure has consistently lowered the cost of care while providing safer, more efficient healthcare for everyone.
Diversity creates a healthier work environment: AvaSure is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.