Key Responsibilities
- Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
- Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
- Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
- Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
- Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
- Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
- Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
- Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
- Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently
Success Metrics (Measured Quarterly)
- Marketing-sourced and marketing-influenced pipeline contribution
- Lead-to-opportunity and opportunity-to-close conversion rates
- Campaign performance (open rates, CTR, conversion rates, cost per lead)
- Speed and quality of lead follow-up and lifecycle progression
- HubSpot data quality and reporting accuracy
Minimum Qualifications (Required)
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
- Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
- Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
- Ability to analyze campaign performance and translate data into actionable improvements
- Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
Preferred Qualifications
- Experience supporting enterprise or regulated industry marketing environments
- Exposure to partner or co-marketing motions
- Familiarity with CRM data management and reporting best practices
- Experience supporting sales teams with pipeline-focused marketing initiatives
Compensation
Farlinium offers a competitive base salary. Final compensation is based on skills and experience.
Work Environment
Remote-first within the United States. Occasional travel (approximately 2-4 times per year) for client, partner, or industry events. Reasonable accommodations are available to enable individuals with disabilities to perform essential functions.
Equal Opportunity
Farlinium is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law.
Farlinium encourages applications from U.S. military veterans and transitioning service members. Military experience often translates well to our collaborative, mission-driven environment.