Playlink is an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.
Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.
Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.
Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.
We are looking for a Growth Marketing Manager to own and scale Bluff’s player acquisition channels.
This role is responsible for identifying, testing, and scaling growth opportunities across influencers, affiliates, SEO, and emerging channels. You will operate with a strong experimental mindset, continuously testing new ideas, measuring performance, and doubling down on what works.
This is not a traditional “marketing ops” role. You are a growth operator, focused on driving efficient user acquisition and building scalable channels that deliver long-term value.
Channel Development & Ownership
Identify, build, and scale acquisition channels, including:
Influencers / creators
Affiliates
SEO / organic search
Community platforms (eg. Telegram, Discord, Reddit)
Continuously explore and test new growth opportunities across emerging channels
Influencer & Creator Strategy
Develop a more efficient approach to influencer marketing:
Identify undervalued creators and performance-driven partnerships
Structure deals focused on ROI, not vanity metrics
Test alternative models, including:
Micro-influencers
Performance-based partnerships
AI-generated or virtual influencers
Experimentation & Scaling
Run rapid tests across:
Channels
Creatives
Messaging
Measure and optimize for:
CAC
LTV
Payback period
Scale channels that demonstrate strong unit economics, and quickly cut those that don’t
SEO & Organic Growth
Develop and execute SEO strategy:
Content development
Backlink strategy
Technical optimization
Drive sustainable, long-term organic acquisition
Analytics & Performance
Track and report on performance across all acquisition channels
Build a clear view of:
Channel-level ROI
Player quality by source
Work closely with Lifecycle Growth Manager to ensure alignment on player value and retention
Experience
3–6 years in growth marketing, performance marketing, or acquisition roles
Experience with:
Influencer marketing
Affiliate marketing
SEO or organic growth
Experience in iGaming, crypto, gaming, or similar industries is a plus
Skillset
Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)
Deep understanding of acquisition metrics (CAC, LTV, ROI)
Experience running experiments and scaling channels
Ability to operate across multiple channels simultaneously
Traits
Self-starter who thrives in ambiguity and moves quickly
Highly commercial mindset > focused on ROI and efficiency
Curious and experimental > constantly testing new ideas
Scrappy operator > finds ways to win without relying on large budgets