About the role
Growth at Workweek is not just about putting more names on a list. Each of our brands serves a specific community of practitioners, and the job is to find more of the right people and get them through the door. That means newsletter subscribers who actually open emails, engage with content, and eventually show up to events and become community members. Quality over volume is the actual mandate here.
As Growth Manager, you own the acquisition side of that engine. Day to day, that looks like running paid channels like Meta and Beehiiv, managing lifecycle flows, testing what is and is not working, and building the infrastructure that holds it all together: landing pages, signup flows, onboarding paths, lead magnets.
Growth here is not a siloed function. You will work closely with the teams across content, community, and product to make sure what you are building is connected to what is actually happening inside each network. What you build shows up in community health, event attendance, and the business. You report to the Sr. Director of Marketing.
What you'll do
- Manage the day-to-day of paid acquisition across Meta, Beehiiv, and emerging channels: creative testing, budget pacing, and weekly performance reporting.
- Build and maintain the growth infrastructure: landing pages, lead magnets, signup flows, and onboarding paths.
- Manage lifecycle flows from first touch through activation, membership conversion, and event attendance.
- Track funnel performance across conversion rates, acquisition costs, and subscriber quality. Bring a point of view on what the numbers mean and what to test next.
- Day-to-day coordination with agencies and external partners on execution, reporting back to the team on performance.
- Work closely with content, creator ops, community, and product teams to keep growth work connected to what is happening across each network.
- Pull the data, make sense of it, and share what you think it means. Not just the numbers, but the so what.
Qualifications
- 3 to 5 years of experience in growth, lifecycle, or performance marketing.
- Experience with acquisition strategy and meaningful marketing budgets.
- Strong understanding of funnel metrics, LTV to CAC dynamics, and growth experimentation.
- Deep familiarity with newsletters and email as growth channels.
- Ability to balance creative judgment with analytical rigor.
- Comfortable operating in ambiguity and making calls without perfect information.
- Clear communicator who can align stakeholders and drive decisions.
Benefits
- Competitive pay (we don't pay based on location, we assign value to the role)
- Equity in Workweek
- Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
- Unlimited PTO with a minimum of 3 days/quarter used
- 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
- 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
- 401(k) plan with 3.5% company match
- $500 one-time stipend for any home office needs used after the first 90 days
- 5-week sabbatical after 4 years on staff
- 2 volunteering days per year
- 1x/year in-person team retreat
- $100/month book stipend
Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.
If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply