European Brand Manager – PPE
Location: Flexible across Europe (preferred - Netherlands, France, Germany, Italy, Spain, UK)
About the Role
We are looking for a strategic, commercially minded European Brand Manager to lead the PPE portfolio within our Orthopaedic Instruments division.
PPE: Personal protection equipment | Stryker
You will operate as the pan-European brand expert, shaping strategy, driving portfolio growth, and leading a critical market assessment to unlock new opportunities, including future category expansion.
You will work across countries, functions, and senior stakeholders to define the direction of the portfolio and ensure strong execution across Europe.
What You Will Do
Strategy & Growth
Define and lead the European brand strategy aligned with global direction
Deliver annual and long-range plans to drive growth, profitability, and market share
Lead a strategic market assessment to identify future expansion opportunities and support upcoming product launches
Build and execute a 3–5 year portfolio roadmap
Execution & Commercial Impact
Develop scalable marketing campaigns, tools, and assets for local market activation
Drive product lifecycle management (launches, optimization, phase-out)
Partner with country leadership to forecast demand and align with supply chain
Monitor performance and define data-driven actions to improve results
Stakeholder & Market Engagement
Act as the central point of contact for local marketing and sales teams across Europe
Build strong relationships with key opinion leaders (KOLs) and customers
Collaborate cross-functionally (Marketing, Sales, Supply Chain, Education, R&D)
Education & Customer Experience
Shape and deliver European customer engagement initiatives (events, congresses, hands-on programs)
Partner with the Education team to define and implement training strategies
Drive internal and external brand awareness and value perception
Portfolio Development
Contribute to new product development, line extensions, and M&A initiatives
Support the evolution of the portfolio in line
What You Bring
Experience & Background
8+ years of professional experience
5+ years in medical devices, marketing, or commercial roles
Experience working across multiple European markets
Bachelor’s degree required; MBA is a plus
Skills & Capabilities
Strong strategic thinking combined with hands-on execution
Highly analytical and data-driven
Excellent communication and stakeholder management skills
Ability to influence and lead without direct authority
Comfortable operating in a complex, evolving environment
Strong project management skills with ability to manage multiple priorities
Other Requirements
Fluent in English (additional European languages are a plus)
Willingness to travel across Europe (~40%)
Why This Role
High visibility role with direct impact on business growth in Europe
Opportunity to shape strategy and influence future portfolio direction
Work in a fast-evolving environment with strong cross-functional exposure
Be part of a team with ambitious growth objectives and high expectations
Additional Information
Competitive salary and bonus package aligned with experience and location
Flexible working location within Europe