Digital Marketing Manager

Bloom Equity Partners invests in B2B SaaS and tech-enabled services businesses, partnering with management teams to accelerate growth through operational excellence. As our portfolio companies scale—organically and through acquisition—digital marketing becomes a critical lever for pipeline generation, revenue growth, and brand authority.The Digital Marketing Manager is responsible for driving measurable revenue growth across all digital channels. This role owns the full performance marketing ecosystem—spanning lead generation for services businesses and transactional ecommerce where applicable—ensuring all digital activity is optimized to deliver against ambitious commercial targets.

This leader combines strategic vision with hands-on execution oversight, leveraging data, technology, and AI to maximize ROI across organic, paid, and partner channels. The ideal profile is someone who thrives in a fast-paced, PE-backed environment and brings a builder’s mentality to scaling marketing operations through a period of transformation and growth.This role directly supports several core company revenue drivers
 

• Revenue Acceleration: Driving marketing-sourced pipeline and bookings through digital channel optimization
• Operational Efficiency: Reducing CAC, improving ROAS, and maximizing marketing spend ROI through data-driven decision-making
• Scalable Infrastructure: Building martech stacks and processes that scale across organic growth and M&A integration
• Data & Customer Intelligence: Building attribution frameworks and analytics capabilities that sharpen ICP targeting and inform go-to-market strategy
• Post-Acquisition Integration: Leading marketing integration and commercialization of acquired businesses

Website & Lead Generation

• Own the strategy, technical development, and optimization of the company’s web presence as the primary lead generation engine
• Drive conversion rate optimization (CRO) across all user journeys to maximize marketing-qualified lead volume
• Partner with Sales and Product teams to align messaging with high-value service offerings and ICP targeting
• Implement and optimize landing page strategies to support campaigns and vertical-specific targeting
• Ensure SEO best practices are embedded into site architecture and content from the ground up

Ecommerce Growth & Optimization

• Lead the strategy and performance of ecommerce platforms to drive direct transactional revenue where applicable
• Optimize product journeys, checkout flows, and pricing/promotion strategies to maximize AOV and conversion
• Collaborate with Product teams to improve UX/UI based on behavioral data and testing insights
• Develop and execute testing roadmaps (A/B, multivariate) to continuously improve performance

PPC, Paid Media & SEO

• Own the paid media strategy (search, display, remarketing, paid social) with agency support where appropriate
• Control and optimize budget allocation to achieve target CAC, ROAS, and revenue goals
• Lead SEO strategy across technical, on-page, and off-page optimization
• Build scalable acquisition strategies aligned to both short-term pipeline generation and long-term organic growth
• Continuously evaluate channel performance and reallocate spend based on ROI analysis

Third-Party Lead Aggregators & Partnerships

• Manage relationships with third-party lead generation platforms and aggregators
• Negotiate commercial terms and optimize cost-per-lead performance across all partners
• Monitor lead quality and conversion through the full sales funnel
• Integrate partner leads effectively into CRM and nurturing workflows

Marketing Technology & CRM

• Own the marketing technology ecosystem, including the core CRM/marketing automation platform (e.g., Salesforce/Pardot, HubSpot) and CMS
• Ensure seamless integration and data flow between Marketing, Sales, and Product teams
• Lead the marketing automation strategy—including lead scoring, nurturing, and lifecycle management
• Identify and implement AI-driven solutions (e.g., predictive scoring, personalization, intelligent automation)

Data, Analytics & Reporting

• Develop and maintain a robust reporting framework from campaign-level dashboards to executive-level insights
• Deliver clear, actionable analysis on performance, ROI, and pipeline contribution
• Own attribution modeling across multi-touch customer journeys
• Establish KPIs aligned with revenue, pipeline, and marketing efficiency metrics

Agency & Vendor Management

• Manage relationships with external agencies (PPC, SEO, CRO, web development, etc.)
• Set clear objectives, KPIs, and performance expectations for all vendor partners
• Evaluate agency performance rigorously and ensure strong return on investment
• Identify opportunities to build in-house capabilities where strategically advantageous

Team Leadership & Development

• Lead, mentor, and develop a team of digital marketing professionals, fostering a high-performance, accountable culture
• Establish clear goals, KPIs, and professional development plans aligned to business objectives
• Promote cross-functional collaboration across Marketing, Sales, Product, and the broader organization

The Digital Marketing Director should be measured against a balanced set of revenue, pipeline, efficiency, and strategic growth metrics. Representative KPIs include:
 

• Marketing-sourced revenue and pipeline contribution
• Cost per lead (CPL) and customer acquisition cost (CAC)
• Return on ad spend (ROAS)
• Website conversion rates (lead generation and ecommerce)
• Ecommerce revenue and average order value (AOV) where applicable
• Marketing attribution accuracy and reporting adoption
• Budget management and marketing spend ROI
• Cross-functional alignment and stakeholder satisfaction
• Successful integration and commercialization of acquired businesses

Experience & Qualifications

• 5-8 years of progressive digital marketing experience, with at least 3–5 years in a senior or director-level role
• Track record of success in a PE-backed, high-growth, or founder-led B2B environment strongly preferred
• Demonstrated ability to deliver measurable revenue growth through integrated digital channels
• Hands-on expertise managing lead generation websites and ecommerce platforms (WordPress experience a strong plus)
• Deep proficiency with CRM and marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)
• Advanced expertise in PPC, SEO, CRO, and web analytics (Google Analytics, Tag Manager, Looker Studio, etc.)
• Experience owning and optimizing six- or seven-figure marketing budgets with clear ROI accountability
• Proven experience building, managing, and developing high-performing marketing teams of 3–5+ professionals

Preferred Background

• Experience in cybersecurity, compliance, data privacy, or regulated B2B industries
• Track record of marketing integration in a post-acquisition or roll-up environment
• Familiarity with AI-powered marketing tools (predictive analytics, generative AI, intelligent automation)
• Experience with advanced attribution tools and multi-touch analytics platforms
• Comfort balancing risk management and commercial targets in a compliance-sensitive context

Bloom expects senior marketing leaders across its portfolio to demonstrate the following competencies:
 

• Strategic Execution: Balances long-term vision with a bias toward action and measurable outcomes
• Data-Driven Decision Making: Analytically rigorous; translates complex data into clear, actionable business insights
• Stakeholder Management: Builds trust and alignment across Marketing, Sales, Product, IT, and Executive teams
• Commercial Orientation: Instinctive focus on ROI, unit economics, and scalable growth
• PE Readiness: Comfortable with the pace, rigor, and accountability expectations of a PE-backed environment
• People Leadership: Inspires teams, develops talent, drives accountability, and builds a culture of continuous improvement

This is a remote job.
Salary range - $80,000CAD - $120,000 CAD