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Posted May 2, 2026

Customer Executive

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2, DETAILS OF THE JOB: 

Job Role/ Title:Customer Executive/Sr. Customer ExecutiveLevel: M01/M02
Business Unit: AnyFunction: Sales
Country:IndiaWork Location: Any
Reporting Manager:ASMManager’s Manager:HOS
Matrix Manager: Team Size: 8-10
  No. of Direct Reportees: 8-10 offroll (PSR)

3, KEY ACCOUNTABILITIES: 

                             Accountabilities                                                        Scope of work 
  • Sales Volume

To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:

  • Volume target for the month

  • YAGO (Year Ago) for the month

  • AOP percentage growth for the month 

  • Distributor wise target for the month

  • Market Execution

Ensure all the Racks/Visi/Product placement against according to the market execution plan

Manage stock levels to ensure continuous availability and regular rotation of products in the outlets

Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets

  • Outlet Addition in the territory

To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:

  • Key outlets additions

  • Visi placement 

  • New accounts opened

  • Distributor Handling

Review & ensure distributor stock against norms by conducting Physical Verification

 

Timely review Distributor systems & stock and resolve issues in the market (if any)

  • Training & Development

Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan

Also monitoring PSR attrition

 

  • New Initiatives

 

4, KEY INTERFACES 

External InterfacesInternal Interfaces 

Distributors, Retailers

ASM, HOS, PSR

 

5, EDUCATION & EXPERIENCE 

Indicate the education level, previous experience, specific knowledge, skills and abilities required to meet minimum requirements for this Job..

 

Education Qualification (Highest)

 with Target Institute(s) 

 

Any Graduate/Post Graduate

 

Desired Certifications:

 

 

 

Experience Range:

 

At least 1-5 years

Desirable experience: 

Experience in Sales & Marketing (Preferably in FMCG sector)

 

 

6, SKILLS REQUIRED: 

       Skills

Description 

Proficiency Level

 (General Awareness; Working Knowledge; Functional Expert, Mastery)

Functional Skills

 

  • Proven experience as a Sales Executive or relevant role
  • Ability to understand opportunities in the market and act quickly on them.
  • Ability to quickly grasp and adapt to the business
  • High Ability to implement strategies and concepts

Functional Expert

Behavioral
Skills

 

  • Good Interpersonal Skills
  • Good Communication Skills
  • Excellent team management skills
  • Self-motivated with a results-driven approach
  • High level of confidence and strong focus on delivering results with high drive and energy

Expert

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