Role Overview:
As a Content Writer (Malayalam) at Elance, you will play a crucial role in creating compelling and engaging Malayalam content that connects with our audience. Your responsibilities include developing creative copies for campaigns and online platforms, writing scripts for marketing initiatives, and contributing to content strategies. You will also play an active role in building the Malayalam voice of our brand across social media and digital channels.
Key Responsibilities:
Content Creation:
- Develop catchy and impactful Malayalam copies for campaigns and social media platforms.
- Write engaging scripts for marketing videos and promotional campaigns.
- Craft compelling post descriptions and captions aligned with brand voice and messaging.
Content Strategy and Planning:
- Participate in content planning meetings and contribute ideas for monthly calendars.
- Collaborate with the marketing team to enhance the quality and effectiveness of content strategies.
Trend Analysis and Creative Writing:
- Stay updated with cultural and digital trends to create timely and relevant content.
- Develop creative moment-marketing ideas to engage with audiences effectively.
Market Research:
- Conduct market and audience research to identify communication opportunities.
- Study competitor content to ensure ours stands out in creativity and impact.
Required Skills & Qualifications:
- Bachelors degree in Journalism, Literature, Mass Communication, or a related field.
- 35 years of experience in Malayalam content writing or creative copywriting.
- Excellent command of Malayalam with a good understanding of English.
- Strong creative writing and storytelling skills.
- Ability to adapt writing tone and style across different formats and platforms.