JOB TITLE: Campaign Operations Manager (GoHighLevel Required)
JOB TYPE: Permanent Full-Time
ABOUT US
We’re a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We’ve been in business for over 40 years and are looking for the right people to join our growing team.
Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.
Do you want to transform your career? Start here.
JOB DESCRIPTION
We are seeking a numbers-driven, hands-on Campaign Operations Manager to own our internal marketing engine (SMS, Email, Newsletters, Internal Sales Campaigns, and more).
We don’t manage by gut feeling we manage by Statistical Reality and Strategy.
This role is responsible for the math of the client journey: calculating the exact volume of outreach needed to hit lead generation and appointment targets, while actively executing campaigns to drive results.
This is not a coordination role. You will be expected to build, launch, and execute campaigns end-to-end, including direct outreach (calls, SMS, and email), especially for reactivating old and inactive leads.
CORE RESPONSIBILITIES
- Reactivate old and inactive leads through structured outreach (calls, SMS, email)
- Build and execute campaigns from scratch (targeting, messaging, sequences, automation)
- Own the full funnel: Lead → Contact → Appointment → Conversion
- Reverse-engineer outreach volume based on revenue targets
- Lead the Routine: Facilitate weekly meetings with a pre-prepared dashboard of stats
- Audit & Verify: Double-check campaigns before launch (messaging, audience, cadence, flow)
- Reverse-Engineer Strategy: Develop campaign targets (SMS/Email/Voice) by working backward from goals
- Playbook Management: Own and enforce Campaign Playbooks; update processes immediately when changes occur
- Strategic Reporting: Provide weekly, monthly, and quarterly reports with actionable insights
- Continuously optimize campaigns through testing, iteration, and data analysis
MANDATORY REQUIREMENT (NON-NEGOTIABLE)
- Hands-on experience using GoHighLevel (GHL)
- Must have built or managed pipelines, workflows, automations, and campaigns inside GHL
- Familiarity alone is NOT sufficient
IDEAL CANDIDATE
- Strong leadership and delegation skills
- Strong auditing and analytical skills—you catch missed details before launch
- Ability to reverse-engineer forecasts and results
- Self-sufficient operator who does not wait for instructions
- Problem-solver under pressure
- Strong CRM and campaign execution experience
- Comfortable executing outreach (calls, SMS, email)—not just managing
- Ability to motivate and manage staff effectively
- Prior experience in team management
REQUIREMENTS
- 2–4+ years in Data-Driven Marketing, Campaign Management, or Operations
- Proven experience building and executing campaigns end-to-end
- Experience reactivating old or inactive leads
- Strong written and verbal communication skills
- Strong mathematical foundation (ability to forecast ROI/CPL on the fly)
- Advanced experience in GoHighLevel (GHL) or similar high-volume lead management systems
- Strong understanding of funnel metrics (conversion rates, appointment rates, ROI)
- Resilience in high-pressure, data-driven environments
IMPORTANT ROLE STRUCTURE
All hires will begin as a Campaign Coordinator for the first 3 months.
This phase is hands-on and execution-focused, including:
- Calling leads (cold and warm)
- Sending SMS and email follow-ups
- Executing campaigns inside GoHighLevel
- Learning and applying campaign workflows
This is an evaluation period, not a training-only role.
Candidates who demonstrate strong performance, ownership, and results will transition into the Campaign Operations Manager role.
PAY STRUCTURE FOR CAMPAIGN MANAGER
$8/hour + Incentive Commission (Overrides on Team Performance)
Quarterly Bonuses for hitting system targets
BENEFITS
- Weekly Pay
- Health Stipend
- 1 Week Paid Vacation (After 1 calendar year)
- National Holiday Bonus
- Referral Bonus
- Contests and Spiffs
- Opportunities for Growth
- Continued Education & Training
WHO THIS ROLE IS FOR
✔️ Candidates with hands-on GoHighLevel experience
✔️ Individuals who can build and execute campaigns independently
✔️ Those comfortable working directly with leads and driving conversions