Brand & Social Lead
Marketing | Las Vegas, NV (or Remote)
$90,000–$120,000 DOE + benefits
We're not hiring a social media manager. We're hiring someone to build a brand.
Neato is the most operator-obsessed company in enterprise eCommerce. We buy inventory, become the seller of record on Amazon, and run the entire channel end to end for brands doing $20M–$300M+ in revenue. No hand-waving. No strategy decks. We own outcomes.
We need someone who gets that social is just the vehicle. The destination is brand. If you think in positioning, community, and narrative — not just content calendars — keep reading.
What This Role Actually Is
This is a brand-building role that lives on social.
Your job is to make Neato the most recognized, most trusted name in enterprise eCommerce. You'll shape how our company shows up in the market the voice, the POV, the presence that makes target accounts already believe in Neato before our sales team ever picks up the phone.
You'll own our social channels, but you'll think like a brand strategist. You understand that every post is a branding decision. Every comment is a reputation moment. Every campaign either builds equity or burns it.
What You Will Own
Neato's brand presence across social. Full stop.
- LinkedIn (primary) — This is where enterprise brand leaders live. This is where deals start before they start. You'll shape how our founders and executives show up here, turning real operator thinking into content that decision-makers can't ignore.
- Brand voice & positioning — You'll define and protect how Neato sounds, looks, and feels across every touchpoint. Not just social — you'll influence how the whole company communicates externally.
- Community & conversation — You'll build relationships with brand-side decision-makers in the spaces they actually spend time. Not other marketers. Not agencies. The people who sign the checks.
- Short-form video & emerging platforms (supporting) — Extend Neato's reach through video, Instagram, YouTube Shorts, and wherever operators gather. This can be you on camera, or you directing others — we're flexible.
What a Typical Week Looks Like
- Interviewing operators and founders internally, then turning raw thinking into sharp, publishable LinkedIn content
- Publishing 5–7 executive-level LinkedIn posts per week that sound like the people they come from (not like a content mill)
- Shaping Neato's POV on industry conversations in real time
- Engaging in comments and DMs with substance — no "great post!" energy
- Coordinating with Brand Marketing on PR amplification, case studies, and campaign moments
- Tracking what content attracts real operators vs. other marketers, and ruthlessly optimizing for the former
- Contributing to brand strategy beyond social — messaging frameworks, positioning docs, competitive narrative
What Success Looks Like (12 Months)
Within a year, you will have:
- Built a consistent, high-signal LinkedIn publishing engine across Neato's founders and executives
- Measurably increased engagement from brand-side decision-makers at companies in our ICP
- Defined and documented Neato's brand voice in a way the whole company can use
- Created authority content that directly warms target accounts before sales outreach
- Shifted market perception of Neato from "agency" to "operator partner"
- Built real community with the people who matter — not vanity followers, but the right 500 people
We don't care about impressions. We care about whether the CMO at a $50M pet brand saw your post and thought, "These people get it."
Who Thrives Here
You probably:
- Have 3–7 years in brand marketing, social strategy, or a hybrid of both — ideally at a B2B company where the audience was senior and skeptical
- Think about brand before you think about content. You understand positioning, narrative arcs, and how perception compounds over time.
- Have grown LinkedIn meaningfully, with proof — not just follower count, but engagement quality and the caliber of people paying attention
- Are comfortable shaping founder voice. You can sit with a CEO for 15 minutes and turn it into a week of content that sounds exactly like them.
- Have strong opinions about what good brand-building looks like and can defend them when challenged
- Move fast without sacrificing clarity or quality
- Are naturally plugged into the conversations that matter in your space
- Love building something from scratch more than maintaining something that already works
Must Have
- Proven track record building brand presence on LinkedIn for a B2B company (show us the work)
- Experience managing executive or founder personal brands on social
- Strong writing instincts — tight, persuasive, operator-level tone (send us your best 3 posts)
- Strategic thinking about brand positioning, not just content tactics
- Independent execution. You don't need a content committee to ship.
Bonus
- eCommerce, Amazon, or CPG industry experience
- MBA or formal marketing strategy background
- On-camera comfort and short-form video experience
- ABM or enterprise sales exposure (you understand pipeline, not just engagement)
- Experience building a brand or social function from zero
How Success Will Be Measured
- Engagement quality from ICP accounts (brand-side leaders at $20M+ Amazon businesses)
- Growth in decision-maker followers, not total followers
- Inbound conversations and meetings that reference social content
- Sales team reporting warmer conversations and shorter cycles due to brand exposure
- Brand perception shift: market sees Neato as "operator partner," not "agency"
- Consistency and quality of brand voice across all external touchpoints
How This Role Fits
Brand Marketing builds the story. PR puts it in the press. You make sure the market hears it every single day and that every interaction reinforces who Neato is. You are Neato's brand engine on social.
Why Neato
We don't do spray-and-pray marketing. We don't optimize for vanity. We build conviction.
You'll work directly with a VP of Marketing who's building this function from scratch and knows the difference between micromanagement and support. The team is senior, the clients are real (illy, Earth Animal, Rocketbook), and the ambition is enormous.
If you want to shape how a category leader shows up in the market — not just manage a content calendar — you'll love it here.
Compensation & Benefits
- $90,000–$120,000 DOE
- Medical, dental, vision
- Unlimited PTO
- Las Vegas-based preferred (remote considered for the right person)
- Real growth runway as Neato scales
If you've ever thought: "I could build something meaningful here." Apply.
Neato is an equal-opportunity employer. We hire based on talent, skill, and potential—period. If you're great at what you do and excited about this role, we want to hear from you.