Role Purpose
Responsible for proposing, managing, and optimizing presenters (Influencers / KOLs / Brand Ambassadors / Key Faces) to maximize brand image impact and business results.
Key Responsibilities
- Develop presenter strategy aligned with brand positioning, product narrative and campaign objectives
- Shortlist, evaluate, and negotiate presenter selection jointly with Brand/Marketing/PR teams
- Manage end-to-end contracting (rate benchmarking, scope, deliverables, timelines, usage rights, exclusivity, penalties)
- Create presenter briefing with clear product narrative, content direction, KPIs and do/dont rules
- Manage presenter performance for on-ground & on-screen activities (Launches, Media Events, TVC, Photoshoots, Content Shoots, Live)
- Work closely with agencies/production/PR partners to ensure output quality and brand tone alignment
- Monitor performance data (content performance, social sentiment, PR value, conversion signals) and propose optimization recommendations
- Plan annual presenter strategy, renewal strategy and replacement strategy when needed
- Manage presenter risk/crisis when incidents occur
- Maintain good relationship management and maintain the brands presenter/talent pool
Qualifications
- Background in Marketing / Brand / PR / Entertainment / Communication experience more than 5 years
- Strong understanding of consumer behavior, social culture and content trends
- Strong negotiation skills, judgement on image direction and talent suitability
- Strong stakeholder management and communication skills
- Good English proficiency